Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Jorge Canellas

Guaynabo,Puerto Rico

Summary

Dynamic Key Account Manager with a proven track record at Plaza Cellars, excelling in client relationship management and market analysis. Recognized for driving revenue growth and enhancing brand visibility through strategic initiatives. Adept at multitasking and leading teams to achieve outstanding results in competitive environments.

Overview

10
10
years of professional experience

Work History

Key Account Manager

Plaza Cellars
San Juan, Puerto Rico
04.2024 - Current
  • Identified new business opportunities by evaluating market trends and financial factors.
  • Conducted client meetings to align on objectives, challenges, and strategies.
  • Enhanced brand awareness among target audiences by attending trade shows and industry events.
  • Established strong client relationships through consistent communication and follow-ups.
  • Oversaw strategic development and execution of sales initiatives for top partners across all retail chains in Puerto Rico.

Sales Representative

Plaza Cellars
San Juan, Puerto Rico
05.2021 - 04.2024
  • Cultivated relationships with new and existing clients to drive customer satisfaction.
  • Monitored monthly performance metrics against targets established by management team.
  • Coordinated client visits, presentations, product demonstrations, and trade shows.
  • Achieved Salesperson of the Year Award in 2022.

Sales Merchandiser

Plaza Cellars
San Juan, Puerto Rico
11.2020 - 05.2021
  • Served all major retail stores in PR-Metro area while assisting in sales as needed.
  • Ensured accurate implementation of planograms across assigned territory.
  • Managed inventory levels across multiple stores to maintain optimal stock availability.

Merchandise Coordinator

Premier Promotions Inc
San Juan, Puerto Rico
12.2019 - 11.2020
  • Maintained product displays and restocked shelves to enhance brand visibility across multiple retail locations.
  • Managed diverse retail accounts in metro area, ensuring timely and accurate merchandising.
  • Communicated and coordinated planogram execution with store management.

Event Operations Coordinator

Premier Promotions Inc
San Juan, Puerto Rico
01.2016 - 10.2019
  • Managed on-site event logistics, inventory control, setup/breakdown operations, and team supervision for branded activations.
  • Supported client engagement, and assisted in event photography for promotional use.
  • Attended and participated in industry events.

Education

BBA - Marketing Management

University of Puerto Rico - Río Piedras
San Juan, Puerto Rico
05-2020

Skills

  • Client relationship management
  • Adobe Creative Cloud proficiency
  • Multitasking
  • Revenue generation
  • Market analysis
  • Leadership
  • Photography and video editing
  • Graphic design
  • Microsoft Office proficiency

Languages

Spanish
First Language
English
Proficient (C2)
C2

Timeline

Key Account Manager

Plaza Cellars
04.2024 - Current

Sales Representative

Plaza Cellars
05.2021 - 04.2024

Sales Merchandiser

Plaza Cellars
11.2020 - 05.2021

Merchandise Coordinator

Premier Promotions Inc
12.2019 - 11.2020

Event Operations Coordinator

Premier Promotions Inc
01.2016 - 10.2019

BBA - Marketing Management

University of Puerto Rico - Río Piedras

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