Josefina Munoz Ares
San Juan
Summary
Dynamic leader with a robust background in the Advertising Industry, specializing in the conceptualization of Public Relations and Marketing strategies that drive business growth. Proven expertise in corporate branding, art direction for promotional materials, and media management. Accomplished in customer service and outreach as an Admission Specialist within the Mental Health and Substance Use Disorder sector.
Overview
11
11
years of professional experience
1
1
Certification
Work History
PR LEAD OUTREACH COORDINATOR
Family Center For Recovery
Lantana, Florida
01.2017 - Current
- Company Overview: USA Residential Mental Health and Substance Use Disorder Rehabilitation Facility.
- Received more than 80 referrals a year; facilitated 48 admissions per year for patients who meet the criteria for residential treatment at FCFR.
- Managed rising demand for structured residential services addressing co-occurring disorders.
- Represented USA-based residential mental health and substance use disorder rehabilitation facility for seven years.
- Developed a media plan by examining needs in the island's mental health sector.
- Developed a trusted brand identity in Puerto Rico's mental health sector as the top referral choice.
- Developed an extensive database of mental health professionals, multidisciplinary hospital teams, and health insurance review personnel for service presentations.
- Developed streamlined PPP outlining services for health insurance providers and mental health professionals, fostering referral networks.
- Develop creative, targeted promotions.
- Oversaw creation of press kits, promotional banners, media advertisements and tabletop designs.
- Designed booth and promotional space layouts.
- Negotiated with media to secure ad placements in specialized mental health publications.
- Engaged in networking at mental health conventions for relationship building.
- Strategically positioned Medical Director as guest speaker at psychiatric conventions to deliver educational lectures.
- Conceptualize and create scripts for press releases.
- Scheduled newspaper interviews with Medical Director for timely publication.
- Collaborated with school leadership to deliver educational lectures addressing adolescent mental health and substance use prevention.
- Organized lectures on the impact of alcohol and drugs for middle and high school students.
- Conducted virtual service orientations showcasing PPP to explain FCFR Comprehensive Rehabilitation process as a unique selling strategy.
- Conducted family and patient screenings.
- Executed site visits to provide service orientation for referrals scheduled for upcoming court proceedings.
- Attend the referral's court hearings.
- Facilitated diversion process discussions with judges and prosecutors addressing legal issues stemming from mental health challenges or substance use.
- Coordinated patient transfer procedures collaboratively with family and hospital staff to ensure safe travel.
- Delivered secure door-to-door patient transfer services between local hospitals in PR and FCFR in Florida.
- Built a solid, respectful relationship with the Senior Officer at the Department of Children and Families in Orlando.
- Facilitated remote discussions with DCF representatives regarding cases.
- Received referrals for potential admissions from other states due to excellence in service.
- Executed virtual admission procedures from other states seamlessly from PR.
INDEPENDENT FUNDRAISER
Banco Popular Marketing Department
01.2014 - 01.2017
- Freelance Fundraiser for the Annual 5K Banco Popular and Popular Auto Golf Tournament.
- Ultimate Flavors Culinary Event in St. Thomas executed design concepts, enhancing event ambiance and guest experience.
- Freelance Fundraiser 5K RUTA POR EL ARTE and TECHNOBOHEMIAN FASHION SHOW by John Malkovich to benefit the PR Museum of Art Community Service Programs.
- Freelance Fundraiser Gustavo Arango Fashion Show and Día Ser de Puerto Rico events for the acquisition of specialized therapy equipment for the biotechnical and sensorial therapy unit for intellectually and physically challenged participants.
- Generated over $50k per event annually while securing in-kind sponsorship to reduce event expenses.
Creative Team Art Director
BADILLO NAZCA SAATCHI & SAATCHI ADVERTISING AGENCY
- Designed creative concepts tailored for client needs, corporate branding projects, and annual campaigns.
Education
Bachelor of Arts - Mayor in Fine Arts and Visual Communications
TRINITY COLLEGE
Washington, DCSkills
- Partnership development
- Nonprofit experience
- Onboarding management
- Community health promotion
- Database management
- Eligibility determination
Certification
Coach in Prevention and Addiction, INTERNATIONAL COACH FEDERATION PR CHAPTER
Affiliations
- Competitive Road Bike cyclist: 2024 National Runner-Up in my category.
- Competitive Mountain Bike Cyclist: 1rst, 3er place in 2024 Annual Events in my category.
Languages
Spanish
First Language
English
Proficient (C2)
C2
Timeline
PR LEAD OUTREACH COORDINATOR
Family Center For Recovery
01.2017 - Current
INDEPENDENT FUNDRAISER
Banco Popular Marketing Department
01.2014 - 01.2017
Creative Team Art Director
BADILLO NAZCA SAATCHI & SAATCHI ADVERTISING AGENCY
Coach in Prevention and Addiction, INTERNATIONAL COACH FEDERATION PR CHAPTER
Bachelor of Arts - Mayor in Fine Arts and Visual Communications
TRINITY COLLEGE
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