Summary
Overview
Work History
Education
Skills
Languages
Timeline
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José Francisco Rodríguez Agosto

Guaynabo

Summary

Dynamic Commercial Sales & Distribution Manager with a proven track record at Felino Corporation, excelling in strategic sales and client relationship management. Enhanced delivery timelines and client retention, while driving significant account growth. Trilingual communicator skilled in contract negotiation and logistics, fostering long-term partnerships and achieving operational excellence.

Overview

21
21
years of professional experience

Work History

Commercial Sales & Distribution Manager

Felino Corporation
Carolina
01.2017 - 05.2025
  • Directed commercial sales and distribution of TOTTO products across Puerto Rico.
  • Managed 180+ active accounts, including major retail chains (Walmart, Costco, Walgreens, CVS, Pepe Ganga, Bargain City) and SME clients.
  • Oversaw inventory distribution and supported logistics teams to ensure timely deliveries and accurate stock levels.
  • Improved delivery timelines and service consistency, resulting in client retention growth and acquisition of new commercial accounts.
  • Increased average account value and strengthened long-term client relationships.
  • Supported billing and collections efforts, reducing outstanding balances and improving cash flow.

Commercial Business Development Executive

Oriental Bank
Carolina
01.2017 - 12.2017
  • Led business acquisition efforts focused on small to mid-sized enterprises (SMEs).
  • Delivered custom financial solutions aligned to clients' operational goals.

Various Commercial Roles

Banco Santander PR
Hato Rey & Guaynabo
01.2008 - 12.2017
  • Managed portfolios ranging from retail customers to high-net-worth individuals ($134M), and oversaw a $528M SME asset base as SME Officer.
  • Delivered weekly performance presentations and strategic reports directly to the President and Vice Presidents.
  • Led a team of 8+ staff; positioned branch as #1 for JetBlue co-branded credit card sales.
  • Executed financial modeling, credit analysis, and operational strategy support across regions.
  • Participated in international project in Brazil to launch Santander Select HNW service.

Relationship Manager – Commercial Banking

Westernbank PR
San Juan
01.2004 - 12.2008
  • Delivered tailored banking services and risk analysis for commercial clients.
  • Strengthened institutional relationships and generated business growth.

Education

Bachelor of Science - Education

Universidad de Puerto Rico
Recinto de Río Piedras

Skills

  • Strategic sales and market planning
  • Retail and wholesale management
  • Distribution and inventory coordination
  • Client relationship management
  • Logistics support and supply chain knowledge
  • KPI-driven sales execution
  • Multichannel growth strategies
  • Contract negotiation and business development
  • Trilingual communication and cultural fluency

Languages

  • Spanish (Native)
  • English (Fluent)
  • Portuguese – Brazilian (Fluent)

Timeline

Commercial Sales & Distribution Manager

Felino Corporation
01.2017 - 05.2025

Commercial Business Development Executive

Oriental Bank
01.2017 - 12.2017

Various Commercial Roles

Banco Santander PR
01.2008 - 12.2017

Relationship Manager – Commercial Banking

Westernbank PR
01.2004 - 12.2008

Bachelor of Science - Education

Universidad de Puerto Rico

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José Francisco Rodríguez Agosto