Created and implemented public relations, marketing, and advertising strategies for diverse clients, including:
Director of Press for the 2024 Gubernatorial Campaign of the Partido Popular Democrático: Led press and media efforts, coordinated communication strategies, and managed public relations for the campaign
Director of Communications for the 2023 Presidential Campaign of the Partido Popular Democrático: Developed and executed the communication and media strategy to promote the candidate’s platform
Represented Dagmar and Guillermo J
Torres in advertising campaigns for various brands, managing negotiations and strategic promotional efforts
Supported communication and media strategies for the municipalities of Caguas and Aguadilla, enhancing public engagement and local initiatives
II Latin American Special Olympics Games: Liaison with advertising agencies, government offices, and sponsors
Oversaw communications strategies, press conferences, media tours, and sponsorship campaigns
Radio Program "Cuestión de Salud" (WMSW 1120AM): Coordinated resources, developed scripts, and secured sponsorships for a daily health and wellness program
TV Program "Nueva Economía" (WIPR Channel 6): Managed pre-production, wrote scripts, coordinated participants, and created sponsorship strategies for a weekly business and politics program
Director of Public Relations and Communications
Office of Youth Affairs, Governor's Office
01.2005 - 08.2005
Supervised press teams, including graphic artists and editors
Designed and implemented promotional campaigns for institutional programs, including “Juevempleo.”
Drafted press releases and speeches while coordinating media tours
Planned and managed events, conferences, and media appearances
Director of Press and Communication
Puerto Rico Sports and Recreation Department
06.2003 - 01.2005
Led a team of communications professionals, including photographers, editors, and coordinators
Developed and executed public relations and advertising strategies
Organized large-scale events such as the 2004 National Games and the Iberoamerican Sports Conference
Served as the official liaison with local and international media outlets
Director of Press, Public Relations, and Community Affairs
Municipality of Arecibo
02.2001 - 04.2003
Directed all communications between the Municipality, media, and community organizations
Produced and hosted the Municipality’s radio program
Coordinated special events and drafted proposals for various municipal departments
Skills
Content development
Social media
MS office
Brand management
Internal communications
Corporate communications
Speech writing
Marketing communications
Advertising campaigns
Podcast production
Media relations
Crisis management
Press releases
Media integration
Crisis communications
Press release writing
Public relations
Writing
Message development
Community relationship building
Media communications
Communication management
Communication strategy development
Community relations
Event coordination
Press kits
Timeline
Freelance Communications Consultant
Freelance Communications Consultant
01.2005 - Current
Director of Public Relations and Communications
Office of Youth Affairs, Governor's Office
01.2005 - 08.2005
Director of Press and Communication
Puerto Rico Sports and Recreation Department
06.2003 - 01.2005
Director of Press, Public Relations, and Community Affairs
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