JOYHAN RIVERA
San German
Summary
Innovative Photographer and Marketing student with a passion for exploring new creative techniques, digital strategies, and branding opportunities. Thrives under pressure and excels in creativity-driven projects that combine visual storytelling with marketing insights. Possesses a keen eye for light, composition, and creating impactful content that engages and grows audiences.
Overview
4
4
years of professional experience
Work History
Freelance Photographer & Videographer
Self-employed
01.2021 - Current
- Edit photos using Adobe Photoshop and other software applications
- Review proofs with clients to determine which images should be printed or published
- Maintain photography equipment including cameras, lenses, lighting gear, tripods
- Research and apply photography skills to stay up-to-date with current technologies and practices
- Assist in planning setup of shoots including location scouting
Social Media Manager & Journalist
AEBA (Fine Arts Organization)
08.2021 - 05.2023
- Managed and curated content for AEBA's Instagram account, resulting in a 30% growth in followers and enhanced engagement through strategic content planning and storytelling
- Developed and implemented social media campaigns in alignment with the organization's artistic vision, resulting in increased event participation and community engagement
- Produced captivating graphics and photos highlighting student art and promoting AEBA events
- Developed engaging artist profiles, news posts, and feature articles for the AEBA newsletter and social media pages
Member
American Marketing Association
08.2021 - 05.2023
- Engaged in marketing strategy, branding, and professional development workshops and events
- Collaborated with peers to execute marketing case studies, thereby acquiring practical exposure to market research and campaign development
Education
Bachelor of Business Administration - Marketing
Universidad Interamericana De Puerto Rico
Bachelor of Science - Marine Biology
Universidad de Puerto Rico
Skills
- Digital Marketing Strategy
- Videography Expertise
- Social Media Strategy
- Adobe Creative Suite Proficiency
- Content Development
- Project Coordination
- Portrait and Event Photography
- Client Engagement Management
Websites
Languages
Spanish
English
Timeline
Social Media Manager & Journalist
AEBA (Fine Arts Organization)
08.2021 - 05.2023
Member
American Marketing Association
08.2021 - 05.2023
Freelance Photographer & Videographer
Self-employed
01.2021 - Current
Bachelor of Business Administration - Marketing
Universidad Interamericana De Puerto Rico
Bachelor of Science - Marine Biology
Universidad de Puerto Rico
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