Photoshop, Illustrator, After Effects, InDesign, and other Adobe Creative Suite
Hi, I’m
Juan Cabrero
Graphic Designer
San Juan
Summary
Energetic, creative individual passionate about creating work that stands out while meeting client expectations and deadlines. Over 20 years of professional experience collaborating with leading creative teams, mentoring and coaching others.
Overview
26
years of professional experience
2
Languages
Work History
P2P MarketingSan Juan
Graphic Designer
12.2021 - Current
Job overview
- Palo Ready, Don Q, Toyota, Hyundai, Kia, Nissan, Centurion Insurance, PAMA, Comisión Estatal de Elecciones (State Election Commission, and others.
- Creative work for Palo Ready produced net results with increased sales by 6%, social media engagement, and brand awareness.
- Evaluated and contributed ideas with vibrant creative team and translated ideas into actionable project plans.
- Created artwork for range of print, social media content, web and video projects.
bFWDSan Juan
Associate Art Director and Graphic Designer
2020 - Current (5 years & 2 months)
Job overview
- Developed impactful key visuals, motion graphics, printed materials, and website for Heineken Silver launch events.
- Client was highly satisfied with work done for Heineken Silver.
- Work produced in conjunction with bFWD has generated over $9M in earned media value for brands such as Albizu University, Hyundai, Heineken, AFT and others.
- Created artwork for social media calendars for Albizu University San Juan and Miami.
- Contributed to creative process through original ideas and collaboration with marketing director and PR team.
- Learned about strategic communication and marketing plans.
- Developed branding, website, and related artwork for Alianza Comunitaria.
Puerta Roja AdvertisingSan Juan
Associtate Art Director and Graphic Designers
01.2022 - 08.2023
Job overview
- Developed original concepts, strategies, copy and art used in print and digital advertising campaigns for Capri Sun and Rent Express.
- Client indicates that Rent Express, due in large part to strategic advertising efforts, increased annual sales by 7% and heightened brand awareness among target audience.
- Concept developed for Capri Sun was so successful that it was extended and used for brand relaunch in local market.
Mozart AdvertisingSan Juan
Freelance Graphic Designer
08.2020 - 12.2021
Job overview
- Created digital and printed work for Lotería de Puerto Rico (Puerto Rico State Lottery).
- Brand awareness increased 7% due to "Yo Soy Lotería" and "Billeteros" ad campaigns within millennial and younger audiences.
Wunderman Puerto RicoSan Juan
Senior Graphic Designer
12.2018 - 08.2020
Job overview
- Worked with clients to gather and define requirements, establish scopes and manage project milestones
- Developed creative design for print materials, banners and signs
- Created digital image files for use in digital and traditional printing methods
- Took on roles as graphics assistant and graphics specialist to provide range across projects
- Worked with over 20 clients including AT&T, DirecTV, Triple-S and Banco Popular
J. Walter ThompsonSan Juan
Senior Graphic Designer
12.2006 - 12.2018
Job overview
- Created broad range of work using various design techniques
- Designed layouts for unique branded looks
- Applied creative expertise to present marketing concepts
- Worked with over 20 clients, including Heineken, AT&T, DirecTV, and Banco Popular of Puerto Rico
Socio XNew York City
Freelance Graphic Designer
01.1998 - 12.2004
Job overview
- Performed with various Senior Graphic Designers and world renowned Art Director Bridget de Socio at Paper Mag; focusing on fashion, popular culture, nightlife, music, art, and film.
- Circulation for Paper Mag increased 87%; result of cutting edge editorial designs.
- Presented and prototyped packaging new and exciting concepts for Shiseido Makeup and Downtown KidZ Toy Stores.
Landor AssociatesNew York City
Freelance Graphic Designer
01.2000 - 08.2000
Job overview
- Worked as freelance graphic designer in various identity and branding projects clients included FedEx and Pepsi Cola.
- Increased knowledge and gained real life experience working with multinational brands.
- Worked with large creative teams composed of over 50 designers and art directors.
- Completed final touches for projects before rollout.
- Collaborated with content and marketing teams to confirm design compliance with brand guidelines
Education
Penn State UniversityState College, PA
Bachelor of Arts in Communication Science from Design, Arts, And Architecture
08.1993 - 5 1998
Skills
Photographic editingundefined
Software
Timeline
Associtate Art Director and Graphic Designers
Puerta Roja Advertising
01.2022 - 08.2023
Graphic Designer
P2P Marketing
12.2021 - Current
Freelance Graphic Designer
Mozart Advertising
08.2020 - 12.2021
Senior Graphic Designer
Wunderman Puerto Rico
12.2018 - 08.2020
Senior Graphic Designer
J. Walter Thompson
12.2006 - 12.2018
Freelance Graphic Designer
Landor Associates
01.2000 - 08.2000
Freelance Graphic Designer
Socio X
01.1998 - 12.2004
Penn State University
Bachelor of Arts in Communication Science from Design, Arts, And Architecture
08.1993 - 5 1998
Associate Art Director and Graphic Designer
bFWD
2020 - Current (5 years & 2 months)
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