Photoshop, Illustrator, After Effects, InDesign, and other Adobe Creative Suite
Hi, I’m
Juan Cabrero
Graphic Designer
San Juan
Summary
Energetic, creative individual passionate about creating work that stands out while meeting client expectations and deadlines. Over 20 years of professional experience collaborating with leading creative teams, mentoring and coaching others.
Overview
26
years of professional experience
2
Languages
Work History
P2P Marketing, San Juan
Graphic Designer
2021.12 - Current (2 years & 9 months)
Job overview
- Palo Ready, Don Q, Toyota, Hyundai, Kia, Nissan, Centurion Insurance, PAMA, Comisión Estatal de Elecciones (State Election Commission, and others.
- Creative work for Palo Ready produced net results with increased sales by 6%, social media engagement, and brand awareness.
- Evaluated and contributed ideas with vibrant creative team and translated ideas into actionable project plans.
- Created artwork for range of print, social media content, web and video projects.
bFWD, San Juan
Associate Art Director and Graphic Designer
2020 - Current (4 years & 8 months)
Job overview
- Developed impactful key visuals, motion graphics, printed materials, and website for Heineken Silver launch events.
- Client was highly satisfied with work done for Heineken Silver.
- Work produced in conjunction with bFWD has generated over $9M in earned media value for brands such as Albizu University, Hyundai, Heineken, AFT and others.
- Created artwork for social media calendars for Albizu University San Juan and Miami.
- Contributed to creative process through original ideas and collaboration with marketing director and PR team.
- Learned about strategic communication and marketing plans.
- Developed branding, website, and related artwork for Alianza Comunitaria.
Puerta Roja Advertising, San Juan
Associtate Art Director and Graphic Designers
2022.01 - 2023.08 (1 year & 7 months)
Job overview
- Developed original concepts, strategies, copy and art used in print and digital advertising campaigns for Capri Sun and Rent Express.
- Client indicates that Rent Express, due in large part to strategic advertising efforts, increased annual sales by 7% and heightened brand awareness among target audience.
- Concept developed for Capri Sun was so successful that it was extended and used for brand relaunch in local market.
Mozart Advertising, San Juan
Freelance Graphic Designer
2020.08 - 2021.12 (1 year & 4 months)
Job overview
- Created digital and printed work for Lotería de Puerto Rico (Puerto Rico State Lottery).
- Brand awareness increased 7% due to "Yo Soy Lotería" and "Billeteros" ad campaigns within millennial and younger audiences.
Wunderman Puerto Rico, San Juan
Senior Graphic Designer
2018.12 - 2020.08 (1 year & 8 months)
Job overview
- Worked with clients to gather and define requirements, establish scopes and manage project milestones
- Developed creative design for print materials, banners and signs
- Created digital image files for use in digital and traditional printing methods
- Took on roles as graphics assistant and graphics specialist to provide range across projects
- Worked with over 20 clients including AT&T, DirecTV, Triple-S and Banco Popular
J. Walter Thompson, San Juan
Senior Graphic Designer
2006.12 - 2018.12 (12 years)
Job overview
- Created broad range of work using various design techniques
- Designed layouts for unique branded looks
- Applied creative expertise to present marketing concepts
- Worked with over 20 clients, including Heineken, AT&T, DirecTV, and Banco Popular of Puerto Rico
Socio X, New York City
Freelance Graphic Designer
1998.01 - 2004.12 (6 years & 11 months)
Job overview
- Performed with various Senior Graphic Designers and world renowned Art Director Bridget de Socio at Paper Mag; focusing on fashion, popular culture, nightlife, music, art, and film.
- Circulation for Paper Mag increased 87%; result of cutting edge editorial designs.
- Presented and prototyped packaging new and exciting concepts for Shiseido Makeup and Downtown KidZ Toy Stores.
Landor Associates, New York City
Freelance Graphic Designer
2000.01 - 2000.08 (7 months)
Job overview
- Worked as freelance graphic designer in various identity and branding projects clients included FedEx and Pepsi Cola.
- Increased knowledge and gained real life experience working with multinational brands.
- Worked with large creative teams composed of over 50 designers and art directors.
- Completed final touches for projects before rollout.
- Collaborated with content and marketing teams to confirm design compliance with brand guidelines
Education
Penn State University , State College, PA
Bachelor of Arts in Communication Science from Design, Arts, And Architecture
1993.08 - 5 1998
Skills
Photographic editingundefined
Software
Timeline
Associtate Art Director and Graphic Designers
Puerta Roja Advertising
2022.01 - 2023.08 (1 year & 7 months)
Graphic Designer
P2P Marketing
2021.12 - Current (2 years & 9 months)
Freelance Graphic Designer
Mozart Advertising
2020.08 - 2021.12 (1 year & 4 months)
Senior Graphic Designer
Wunderman Puerto Rico
2018.12 - 2020.08 (1 year & 8 months)
Senior Graphic Designer
J. Walter Thompson
2006.12 - 2018.12 (12 years)
Freelance Graphic Designer
Landor Associates
2000.01 - 2000.08 (7 months)
Freelance Graphic Designer
Socio X
1998.01 - 2004.12 (6 years & 11 months)
Penn State University
Bachelor of Arts in Communication Science from Design, Arts, And Architecture
1993.08 - 5 1998
Associate Art Director and Graphic Designer
bFWD
2020 - Current (4 years & 8 months)
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