Summary
Overview
Work History
Education
Skills
Languages
References
Hobbies and Interests
Timeline
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JUAN CASTRODAD

SAN JUAN

Summary

Accomplish professional with over 20 years of increasing responsibilities and delivering above average results. My track record in beating sales objectives and my passion for developing people will be a key asset in the company's operational and financial goals.

Sales and marketing professional with strong leadership in driving business growth and brand visibility. Proven ability to develop strategic campaigns, build high-performing teams, and adapt to market trends. Skilled in market analysis, digital marketing, and client relationship management. Reliable team player focused on achieving measurable results and fostering collaboration.

Overview

31
31
years of professional experience

Work History

Corporate sales and marketing Manager

DM Wireless, LLC
10.2023 - 01.2025
  • Managed customer relationships and identified sales Opportunities
  • Developed strategies to increase sales revenue.
  • Managed sales and retention Call center team.
  • Analyzed market trends, evaluated competitors activities and developed pricing models.
  • Managed Marketing team and help develop marketing strategies to generate company brand recognition and generate sales leads.
  • Recruited, trained, and managed a team of sales representatives.
  • Participated in industry trade shows representing the company brand.
  • Utilized and helped build the CRM software to track leads and generate reports.
  • Prepared sales reports and attended regular meetings to update staff about new sales processes and marketing strategies.

Direct Sales Regional Manager

Liberty PR
01.2014 - 01.2023
  • Managed the direct sales operations Region 3 San Juan, Caguas and Luquillo direct Sales Offices of Fixed Internet, Cable TV and Tephony in compliance with company's policies and procedures to achieve sales and financial goals.
  • Analyzed sales statistics to develop sales policies and marketing needs.
  • Met with key business clients.
  • Coordinated liaison with other departments to satisfy customer needs and expectations.
  • Worked with Division HR to implement new procedures, initiatives, annual enrollment process, complete projects, communicate and administer retention programs in order to maintain the lowest possible turnover.
  • Analyzed and controlled expenditures of division to meet budget goals.
  • Prepared periodic sales reports to show sales volumes, quotas and budget achievements, potential sales and product market penetration.
  • Promoted participation in local events to generate leads, name recognition, as well as new sales.
  • Manage multiple Sales locations and three (3) Sales Supervisors.
  • Boosted Sales 10% in 2017 and 21% in 2018, 29% in 2020, 12% in 2021 in fixed products, in 2022 introduced mobile products to the channel.
  • During the emergency of the pandemic managed part of the Contact Center team, generating new sales by receiving calls and electronic communications.
  • Liberty U professor and Trainer.

Sales Manager

UnoDigital Inc.
01.2011 - 01.2013
  • Managed the sales operations of the company which included one store location.
  • Managed staffing, training and performance evaluations to develop and control sales programs.

Sales Supervisor

Liberty Cablevision de P.R.
01.2004 - 01.2011
  • Supervised all sales personnel in the offices of Caguas and Humacao
  • Supervised personnel in door-to-door sales, telemarketing campaigns, office sales, commercial sales and shopping centers Kiosks.
  • Managed 45% of all company sales.
  • Boosted sales 50%
  • Plan and supervise sales audits to acquire disconnected customers in areas with low penetration.
  • Work with HR in recruitment campaigns to ensure full staff in all offices.
  • Prepared sales reports and training to assure that all personnel were ready and motivated.
  • Supervised up to forty-five (45) sales personnel in multiple locations.
  • Participated in Local events to generate leads, name recognition and new sales.
  • Supervisor of the year 2006, 2007 and 2008

Sales Export Manager

Caribbean Group Inc.
01.1998 - 01.2004
  • Manage Export Sales operation to the Caribbean islands including Saint Marteen, Anguilla, Antigua, St Thomas, St Croix, St Kitts, Nevis, St Barth’s, Tortola.
  • Coordinated travel, lodging and shipping.
  • Control inventory of all merchandise

Sales Representative

JC Trading Co.
01.1994 - 01.1998
  • Sales to the Caribbean islands of St Marteen, Anguilla, Antigua, St Thomas and ST. Croix.
  • Visited customers in Supermarkets, Hotels and other stores, to generate sales.
  • Developed key customer relationships to increase sales.
  • Coordinated Freight forwarding operation and sales of all Merchandize.
  • Boosted sales 50% opening and visiting other islands.
  • Travel 80% of the time.

Education

Programa De Desarrollo Directivo - Business Management

UAGM

Business Administration, Accounting

Universidad de Puerto Rico

Business Administration, Management

Universidad Politécnica de PR

Skills

  • Computer literate in Microsoft Word, Excel, Power point, Teams, Windows, Outlook and outlook express, Zoom, Webex
  • Great motivational and interpersonal skills
  • Strong public relations skills
  • Strong analytical, planning, budgeting and organization skills
  • Goal and results oriented and driven to reach Excellence
  • Hands-on supervision methods
  • Strong Teamwork mentality
  • Team leadership
  • Social media management
  • Business growth and retention
  • Sales tracking
  • Rapport and relationship building
  • Sales presentations
  • Strategic planning
  • Competitor analysis
  • Business development
  • Sales quota achievement
  • CRM management

Languages

Fully Bilingual, Spanish & English.

References

Available upon request.

Hobbies and Interests

INTERESTS AND ACTIVITIES, Phi Eta Mu Fraternity of Puerto Rico. Active member since 1987., MIDA member 1991 to 1995., Freemason Member Mithra #99 Lodge 32 degrees since 2000.

Timeline

Corporate sales and marketing Manager

DM Wireless, LLC
10.2023 - 01.2025

Direct Sales Regional Manager

Liberty PR
01.2014 - 01.2023

Sales Manager

UnoDigital Inc.
01.2011 - 01.2013

Sales Supervisor

Liberty Cablevision de P.R.
01.2004 - 01.2011

Sales Export Manager

Caribbean Group Inc.
01.1998 - 01.2004

Sales Representative

JC Trading Co.
01.1994 - 01.1998

Business Administration, Accounting

Universidad de Puerto Rico

Business Administration, Management

Universidad Politécnica de PR

Programa De Desarrollo Directivo - Business Management

UAGM

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