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Associate Principal Engineer

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Sales and operations executive with 25+ years of experience leading multi-community residential and active adult developments across multiple states in for-profit and nonprofit environments. Proven record of quarterbacking end-to-end community sales performance—including staffing, pricing strategy, model and sales office presentation, CRM discipline, incentive design, and profitability optimization. Recognized people leader who builds, coaches, and retains high-performing sales teams while partnering cross-functionally with marketing, development, construction, and executive leadership

Dynamic sales professional with a proven track record at Bluegreen Vacations now Hilton Grand Vacations, excelling in customer relationship building and strategic sales initiatives. Recognized for consistently achieving top performer status, I leverage product knowledge and effective communication to deliver tailored solutions, enhancing client satisfaction and driving revenue growth.

Achieved top VPG ranking on the East Coast with Hilton Grand Vacations by fostering a culture of growth and excellence. Expert in Frontline & InHouse sales coaching and talent development, I transform underperforming sites into high-demand destinations. My mentors and leaders throughout the years have taught me everything I know on the subject. I am blessed to say my culture building and motivation skills have consistently driven profitability and attracted top talent everywhere I go.

Dynamic professional with extensive experience in project management and customer service, notably at Macy’s. Proven track record in team management and conflict resolution, driving high customer satisfaction and operational efficiency. Adept at budgeting and effective communication, ensuring compliance and enhancing client relationships. Passionate about delivering exceptional results in fast-paced environments.

 Motivated individual with experience in customer service and sales. Skilled in building customer relationships and understanding customer needs. Strong communication and interpersonal skills for providing superior customer service. 

Persistent leader eager to lead and grow organizations. Skilled in strategic planning, problem-solving, and communication with good understanding of business principles, project management and team leadership. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

To work in a respectable company and contribute in developing and success for both company and people.
Driven professional with strong foundation in sales and customer relationship management. Demonstrates exceptional communication and negotiation skills, paired with strategic approach to sales. Committed to driving revenue growth and fostering lasting client partnerships.

Competent and highly focused professional committed to excellence, with exceptional communication skills and rapid learning abilities. Proven track record as a Business Consultant in driving sales growth and cultivating strong client relationships. Demonstrated expertise in implementing effective sales strategies and delivering impactful solutions tailored to diverse client needs. Skilled in negotiation and communication, consistently leveraging these strengths to surpass sales targets and contribute to organizational success.

Results-driven Sales Consultant with proven expertise in revenue growth and client relationship management. Proficient in consultative selling, strategic negotiation, and customer engagement to consistently exceed sales targets. Demonstrates strong adaptability to market dynamics and commitment to continuous skill enhancement.

Dynamic Senior Sales Consultant with expertise in client relationship management, sales strategy development, and negotiation techniques. Proven track record of exceeding production targets and high persistency levels.

Juan Fernández

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High School Diploma -

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Senior Sales Consultant

Service Manager

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