Karla Marin Toro

Responsible for the digital operations team development. In charge of identifying and implement cost saving campaigns and projects in order to meet company's and clients objectives. Seeking new ideas for maximizing the company's revenues and making sure the goal is being achieved monthly. Team meetings are held weekly in order to maintain track of every project or campaign running or future project. Weekly meeting with our Google partner to keep update with new monetization opportunities and for campaigns optimizations. A day will consist in the creation of a campaign that meets clients KPIs for the product, implementation of that project, monitoring and optimizing the campaigns performance for better results and reporting. Also, trained, mentored and motivate employees to maximize team productivity.

Recruited, interviewed and hired talented professionals who each brought wealth of experience and exemplary skills to team.

Oversaw implementation of procedures, goals and objectives within operations.

Responsible for being the important link between the executive and the agency in the communication and implementation of each deal. Every deal is managed from the planning with the executive all through the implementation, optimization and reporting. Also in charged of giving advice in the optimization of every campaign, managing the budget and presenting reporting at the end of every month. In charge of verifying every campaign was implemented correctly, creatives have the correct size and weight for every format, pop of the campaign once was live, optimization made was effective and assuring that at the end of every campaign the results meet the goal.

Responsible for being the important link between clients and the company’s services. Specialized in the Small and Medium Business category. My main task was to strive to understand the client’s goals and help them produce innovative and effective results. A day in the life would consist of meeting with clients to discuss their advertising needs, presenting campaign ideas, briefing creative and social media team, reporting, managing the account’s budget, presenting costs to clients and making proposals to new businesses.

In charge of creating advertisement profiles for clients. Offer an excellent service through direct salesmanship. Discuss valuable information with the clients and help them promote their business in all of the company’s platforms.