Kevin Lugo Nieves
San Juan
Summary
Experienced professional with a strong foundation in sales, customer service, and brand representation, developed through years of success in prominent roles. Transitioned into social media management, utilizing marketing expertise to drive audience growth and engagement. Skilled photographer and videographer with a talent for creating visually captivating content that tells compelling stories. Proficient in tools such as Adobe Photoshop, Lightroom, Premiere Pro, Final Cut Pro, and other industry-standard software, delivering high-quality, dynamic materials. Recognized for fostering online communities and enhancing brand recognition through innovative campaigns and strategic communication.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Photographer/Videographer
The Pump Society
San Juan
01.2023 - Current
- Lead content creator and strategist, specializing in producing dynamic photography and videography to promote wellness and fitness. Focused on building a strong community through engaging visuals, innovative campaigns, and collaborations with diverse wellness professionals.
- Roles and skills are:
- Event planification
- Travel events
- Love stories
- Analysis of trends
- Content creation
- Photoshop
- Lightroom
- Premier Pro
- Final Cut Pro
Social Media Manager
ViveloPR
San Juan
08.2024 - 01.2025
- Developed and executed social media strategies, leading to a 2x increase in Instagram reach within the management period
- Scheduling of posts beforehand with a tracking system to ensure high reach and analyze its impact on social media traffics
- Create, curate, and schedule high-quality content, including graphics, photos, and videos, aligned with brand guidelines
- Manage social media content calendars to ensure timely posting and consistent messaging
- Engage with followers by responding to comments, messages, and interactions to maintain active community engagement
- Analyze and track social media performance metrics (reach, impressions, engagement rates) using analytics tools to optimize strategies
- Stay updated on the latest social media trends, tools, and best practices to ensure platform growth
- Implement social media advertising campaigns, including budget management and performance analysis (e.g., Facebook Ads, Instagram Ads)
- Monitor and report on competitors' social media activities to identify new opportunities and areas for improvement
Freelance Content Creator
The Bark Bath PR
San Juan
06.2024 - 09.2024
- Managed a detailed content calendar, ensuring consistent posting that contributed to a 2x increase in Instagram followers in just three months
- Fostered a strong online community, improving customer engagement and earning consistent 5-star reviews from followers and visitors
- Analyzed performance data using social media analytics, driving strategies that led to a 20% increase in revenue and customer base over three months
- Oversaw Instagram and Facebook accounts, growing the follower base by 2x and driving significant customer traffic to the business
- Crafted compelling headlines, taglines, and call-to-actions to maximize reader engagement and conversion rates
- Created and managed a library of multimedia assets, ensuring easy access and reuse of content
- Stayed up-to-date with content marketing best practices, new tools, and emerging platforms
- Participated in brainstorming sessions and content ideation to generate creative and engaging content ideas
- Generated reports and dashboards to track content metrics, presenting findings and recommendations to management
Sales Associate/Customer Service
Claro Puerto Rico
San Juan
02.2017 - 05.2024
- Working in a comfortable and also rushed atmosphere in selling the products and services to the clients
- Hospitality and respect is our part of our fundaments and giving always what the client needs at a flexible price
Brand Ambassador/Sales Associate
Polo Ralph Lauren Factory Store
San Juan
10.2016 - 01.2017
- Customer Service
- Fitting Room
- Sales
Promotional Representative
Caribbean Temporary Services
San Juan
01.2015 - 08.2016
- Distributing promotional materials and give orientation to the public of the offers or promotions of the promoted product or service
Health consultant
Oro Centro Express
San Juan
10.2012 - 01.2013
- Bilingual customer orientation
- Dispatching and selling merchandise
- Selling electronic equipment and giving orientation of any item
- Assistance in selling and buying items
- Provide excellent and high quality service
Health consultant
Selective Health Supplement
01.2011 - 01.2012
- Administrative assistant
- Bilingual call center representative
Education
BBA - Business Administration
University of Puerto Rico
Rio Piedras05.2020
Skills
- Adobe Photoshop
- Video editing
- Social media promotion
- Social media
- Adobe photoshop
- Social media strategy development
- Customer Support
- Call Center
- Customer Care
- Photography
- Office experience
- Sales
- Computer skills
- Adobe Creative Suite
- SEO
- Data entry
- Teaching
- Customer Service
- Microsoft Word
- Digital marketing
- CSR
- Microsoft Office
- Content creation
- Bilingual
- Video production
- Promotional
- Final Cut Pro
- Social media marketing
- Hootsuite
- Filming
- Leadership
- Typing
- Canva
- Microsoft Outlook
- Digital camera use
- Post-processing proficiency
- Photography equipment maintenance
- Drone photography
- Client communication
- Marketing and branding
Certification
- Digital Marketing and E-commerce, Present, SEO Optimization, Brand awareness, Brand voice and identity, Marketing strategy and segmentation, Market reach
- Office Administration, Present
Personal Information
Work Permit: Authorized to work in the US for any employer
Languages
Spanish
First Language
English
Advanced (C1)
C1
References
References available upon request.
Timeline
Social Media Manager
ViveloPR
08.2024 - 01.2025
Freelance Content Creator
The Bark Bath PR
06.2024 - 09.2024
Photographer/Videographer
The Pump Society
01.2023 - Current
Sales Associate/Customer Service
Claro Puerto Rico
02.2017 - 05.2024
Brand Ambassador/Sales Associate
Polo Ralph Lauren Factory Store
10.2016 - 01.2017
Promotional Representative
Caribbean Temporary Services
01.2015 - 08.2016
Health consultant
Oro Centro Express
10.2012 - 01.2013
Health consultant
Selective Health Supplement
01.2011 - 01.2012
BBA - Business Administration
University of Puerto Rico
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