Kiara T. Román
Caguas
Summary
Diligent Account Executive with background in managing client relationships and driving revenue through innovative sales strategies. Successfully closed high-impact deals and fostered long-term partnerships. Demonstrated expertise in communication and negotiation, consistently exceeding client expectations.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Account Executive
Invision Media
05.2024 - Current
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
- Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
- Established long-lasting relationships with key decision-makers within client organizations, solidifying the company''s reputation as a trusted partner in their respective industries.
- Negotiated contracts successfully, securing favorable terms for both the company and clients.
- Conducted regular check-ins with existing clients to assess their needs and identify upselling opportunities.
- Streamlined account management processes for increased efficiency and improved client retention rates.
- Monitored industry trends and competition, adjusting sales strategies accordingly to maintain a competitive edge in the market.
- Coordinated influencer partnerships, leveraging their reach to expand brand visibility.
Account Manager
Infopaginas
08.2022 - 01.2024
- Collaborated with sales team to identify potential upsell opportunities and expand client base.
- Actively participated in networking events within the industry, expanding professional connections and generating leads.
- Developed customized account plans for clients to help them achieve their business goals.
- Increased upsell opportunities with strategic account reviews, identifying and addressing client needs.
- Established long-term customer relationships to enhance client loyalty and satisfaction.
- Developed, maintained and utilized diverse client base.
- Monitored market trends to advise clients on potential impacts to their business, positioning as trusted advisor.
Social Media Manager
Invision Media
01.2022 - 06.2022
- Monitored social media trends to keep brand's content relevant and engaging.
- Increased follower engagement with interactive content and timely responses to comments.
- Implemented content calendar to ensure timely and organized posting across all channels.
- Improved online community sentiment by implementing proactive customer service approach on social media.
- Coordinated with marketing team to align social media strategy with overall marketing objectives.
Social Media Manager
Moyano Media Group
01.2021 - 08.2021
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Increased brand awareness by developing and implementing effective social media strategies.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
- Provided exceptional customer service through timely and thoughtful responses to user comments and messages.
Social Media Manager
Moyano Media
01.2020 - 01.2021
- Utilized analytics tools to track performance, adjusting strategies to maximize effectiveness.
- Facilitated cross-departmental workshops to integrate social media best practices company-wide.
- Boosted brand visibility by creating and executing innovative social media campaigns.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Monitored social media trends to keep brand's content relevant and engaging.
- Curated diverse range of content, from informative blog posts to engaging videos, to cater to different audience preferences.
- Developed comprehensive social media strategy to enhance online presence.
Marketing Lead
PPG Technical College
01.2019 - 11.2019
- Optimized conversion rates by designing user-friendly landing pages for paid advertising campaigns.
- Continuously adapted digital marketing strategies in response to industry trends and emerging technologies, ensuring the company remained at the forefront of its field.
- Conducted comprehensive competitor analysis to identify areas for improvement in digital marketing strategy execution.
- Streamlined marketing processes to maximize results within budget constraints.
- Enhanced brand visibility with creative digital marketing initiatives, including email marketing and online advertisements.
- Evaluated market trends to stay current on consumer and competitor changes.
Account Executive Intern
De La Cruz & Associates
06.2018 - 08.2018
- Coordinated closely with marketing department on promotional initiatives targeted at existing client base for upselling opportunities.
- Assisted in the creation of sales presentations, showcasing the company''s products and services effectively.
- Improved overall productivity by streamlining communication processes between departments.
- Collaborated with internal teams to ensure timely delivery of projects and campaigns for clients.
- Supported senior Account Executives in managing complex accounts, gaining valuable industry insights and expertise.
- Boosted client satisfaction by promptly addressing inquiries and resolving issues.
Account Executive Intern
Elemento 360
01.2017 - 01.2018
- Consulted with businesses to supply accurate product and service information.
- Met existing customers to review current services and expand sales opportunities.
- Developed and maintained strong working relationships with professionals within assigned territory.
- Built relationships with customers and community to promote long term business growth.
- Exceeded quarterly sales targets by implementing strategic account management and personalized client engagement techniques.
- Collaborated with cross-functional teams to develop comprehensive marketing strategies, resulting in increased brand awareness and revenue growth.
Education
Advertising - Major
Universidad del Sagrado Corazón
Santurce, P.R.01.2019
Skills
- Client relationship building
- Written and verbal communication
- Customer service
- Strategic selling
- CRM software expertise
- Account planning
- Goals and performance
- Research and analysis
- Account oversight
- Strategy implementation
- Market development
- Competitor tracking
- Lead Generation
- Teamwork
- Effective communication
- Product knowledge
- Social Media Marketing
- Revenue Growth
Certification
- Hootsuite, 2022
- Google AdWords, 2023
- Meta Business, 2022
- Wix Web Design, 2022
Qualificationsandcapabilities
- Extensive knowledge of Macintosh and Windows.
- Experienced in Microsoft Word, Excel and PowerPoint.
- Confident in working with a creative team to complete projects.
- Knowledge of visual communication and design.
- Fine-tuned ability to communicate effectively with a diverse audience.
- Highly organized, comfortable with working and leading groups, and presenting ideas.
- Ability to communicate effectively both written and verbally.
- Outgoing and skilled at solving problems in a creative way.
- Well developed analytical skills.
- Specialized in copywriting for ad campaigns.
- Webpage development and design.
Languages
Spanish
Proficient
C2
English
Proficient
C2
Recognitions
- 2015, Honor Student - 3.72 GPA
- 2015, Captain of the university's female soccer team
- 2016, Outstanding Athlete Recognition
Timeline
Account Executive
Invision Media
05.2024 - Current
Account Manager
Infopaginas
08.2022 - 01.2024
Social Media Manager
Invision Media
01.2022 - 06.2022
Social Media Manager
Moyano Media Group
01.2021 - 08.2021
Social Media Manager
Moyano Media
01.2020 - 01.2021
Marketing Lead
PPG Technical College
01.2019 - 11.2019
Account Executive Intern
De La Cruz & Associates
06.2018 - 08.2018
Account Executive Intern
Elemento 360
01.2017 - 01.2018
Advertising - Major
Universidad del Sagrado Corazón
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