Think collaboratively, strategically and creatively
KIMBERLY A. TORRES TORO
DIGITAL MARKETING | PUBLIC RELATIONS SPECIALIST
Summary
Results-driven Digital Marketing Specialist with a background in Public Relations and a Master’s degree in Digital Marketing. Skilled in developing effective digital strategies, managing social media platforms, and optimizing campaigns through data-driven insights. Recognized for strategic thinking and delivering impactful results.
Overview
4
4
years of professional experience
1
1
year of post-secondary education
Work History
Marketing Coordinator
Hospice & HomeCare San Lucas
Ponce, Puerto Rico
10.2024 - Current
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Planned, designed, and scheduled phases for large projects.
- Identified plans and resources required to meet project goals and objectives.
- Monitored progress against established goals, adjusting schedules and resources as needed to keep projects on track.
Digital Marketing Specialist
Hospice & HomeCare San Lucas
Ponce, Puerto Rico
02.2023 - 09.2024
- Developed and executed marketing campaigns across platforms (YouTube, Google Ads, Spotify, social media).
- Boosted website traffic with targeted SEO, keyword research, and content optimization.
- Optimized e-commerce campaigns through A/B testing to drive online sales.
- Increased brand visibility and audience engagement through digital content and participation in health fairs and conventions.
Public Relations Specialist & Social Media Leader
Greether
San Francisco, CA
01.2022 - 04.2022
- Ensured quality and accuracy of marketing content, developed engaging materials, and analyzed campaign performance.
- Revamped Greether website, boosting visits from 1,600 to 3,000, and assisted in strategy development.
Public Relations Specialist Intern
Greether
San Francisco, CA
07.2021 - 12.2021
- Collaborated with over 20 PR firms, sales, and marketing managers to develop branding, product positioning, and media strategies, while driving media coverage to promote the brand's mission and values.
Education
MBA - Digital Marketing
University of Sagrado Corazón
San Juan, Puerto Rico 08.2023 - 11.2024
BBA - International Public Relations
Pontifical Catholic University of Puerto Rico
Pontifical Catholic University Of Puerto Rico 08.2017 - 12.2021
Skills
Bilingual (Spanish & English)
Project Management Planning
Budgeting and forecasting
Digital Marketing Strategy
Reputation Management
Social Media Marketing
Teamwork and collaboration
Public Relations
Online presence monitoring
Social Media Management
Organization and Time Management
Dependable and Responsible
Campaign management
Software
Leadership & team collaboration
Ability to multitask and highly organized
Strong work ethic
Timeline
Marketing Coordinator
Hospice & HomeCare San Lucas
10.2024 - Current
MBA - Digital Marketing
University of Sagrado Corazón
08.2023 - 11.2024
Digital Marketing Specialist
Hospice & HomeCare San Lucas
02.2023 - 09.2024
Public Relations Specialist & Social Media Leader
Greether
01.2022 - 04.2022
Public Relations Specialist Intern
Greether
07.2021 - 12.2021
BBA - International Public Relations
Pontifical Catholic University of Puerto Rico
08.2017 - 12.2021