Layra Zapata
Toa Alta
Summary
Dynamic leader with expertise in ERP integration and digital marketing, achieving a 22% sales increase at OPEN MOBILE. Demonstrated success in crisis management and project optimization, enhancing client relationships and team performance. Recognized for strategic planning and innovative solutions that drive business success. Seasoned professional in executive management known for high productivity and efficient task completion. Skilled in strategic planning, financial oversight, and team leadership. Excel in communication, problem-solving, and adaptability to drive organizational success.
Overview
29
29
years of professional experience
Work History
President
ZAC Group, LLC
San Juan
01.2018 - Current
- Understand the needs and reality of companies to transition their conventional administrative and managerial processes to automated, collective, and more cost-efficient processes (ERP). Design and implement the necessary processes for the entrepreneurship companies training of existing personnel and/or new resources.
- Assess the client's situation and needs through various methods of data collection and analysis.
- Provide recommendations and solutions based on the client's goals, capabilities, and limitations.
- Develop and implement business plans to drive change and improvement.
- Developed and designed various digital platforms for live conventions and interactive educational content. Used dynamic and modern applications such as Zoom, Google Meet, BigMarker, and EasyLMS to facilitate educational courses and continuing education programs for various medical associations. Implemented innovative solutions that enhanced participant experience, optimizing interaction in virtual events, and access to educational resources.
- Provide training and support for the client and the end-users.
- Install and integrate ERP software/apps and design user-friendly interfaces and functionalities.
- Write scripts and technical and training manuals.
- Start-Up and Management Project.
- Digital Marketing and Communication Tools Design and Development.
- Crisis Project Management.
- Clients: Escalate Sciences, GVS Solutions, Changes Opportunities, AVCO Televisión, Centro Comprensivo del Cáncer, el Recinto de Ciencias Médicas, y Voces Coalición de Inmunización y Promoción de la Salud, entre otros clientes y proyectos.
- Install and integrate ERP software/apps: Platform: Zoho One and Google Workspace.
VICE PRESIDENT OF SALES
OPEN MOBILE
Guaynabo
01.2015 - 12.2017
- Reorganized internal and external sales departments, leveraging over 10 years of industry experience.
- Conceptualized and implemented effective sales strategies, particularly during crisis situations.
- Led sales strategy for products and services across a company with over $240 million in assets.
- Managed a diverse sales team exceeding 700 members, including 2 directors and 200 direct employees.
- Designed compensation and training programs that enhanced team performance and motivation.
- Achieved postpaid sales increases of 10% in 2016 and 22% in 2017 with improved productivity.
- Conducted data analysis to inform competitive intelligence and develop new market approaches.
- Executed a new sales strategy to regain former customers and strengthen core customer relationships.
- ERP Platform (Executive User): Acumatica and Microsoft Dynamics 365.
President
Vision Solutions
San Juan
01.2012 - 12.2014
- Launched a company that sold designer prescription frames online to direct clients and optical stores in Puerto Rico and the Dominican Republic.
- Directed company selling products, such as for contact lenses and designer frames with clients, including optical stores, laboratories, and medical offices, with clients in Puerto Rico and the Caribbean.
- Travelled to several countries in Europe to source and identify brands for resale.
- Developed e-commerce platform, achieving clients in Dominican Republic, Puerto Rico, and US.
- Conceptualized an outlet model to sale overstock frames in four optical stores.
- Established the entire business: concept, branding, marketing plan, sales, promotions, budget and market research, direct creation of the website, and other tools.
- Developed an e-commerce platform that reached clients in the Dominican Republic, Puerto Rico and the United States.
- Conceptualized an outlet model to all surplus frames in four optical stores.
SALES & MARKETING DIRECTOR
One Link Communications
San Juan
01.2001 - 12.2012
- Planned and executed sales and marketing strategies for residential division with 150,000 clients, 20 products and multiple categories.
- Led a team of 100+ employees.
- Developed and coordinated direct selling programs, incentive plans, marketing mix, feasibility analysis, forecasts, policies and procedures, promotional programs, and advertising campaigns.
- Managed a budget of $40MM.
- Spearheaded business models aligning resources and technology ensuring cost effectiveness and optimum customer service: 360 Multimedia Platform, Sales Channels and Customer Service Tools.
- Drove a reduction of $1.5MM in marketing budget optimizing operational performance.
- Attained an increase in all portfolio products by 18-28% in 2010-2012.
- Developed all marketing strategies and campaigns for three divisions: residential, commercial and media selling with a portfolio of 20+ products.
- Launched the first multimedia sales infrastructure.
- Attained an increase of 1.25% in video products, 9% in internet products and 22% in phone products. (2008-2009)
- Recognized as the 'Most Influenced Woman in the Communications Industry' in 2009 and the 'Most Outstanding Woman' in the 2010 Caribbean Business magazine.
- Directed public relations and communication strategies for three product divisions.
- Created an inhouse advertising agency reducing extra costs, revamped branding after the company's acquisition by private equity.
- Reduced DACO and Board of Telecommunications claims by 80%.
- Recognized by the Chamber of Commerce of Puerto Rico in 2007.
- Negotiated and coordinated special music and sport events and promotional contents.
- Launched commercial service Channel 85 successfully in 2006.
- Created and implemented an internal advertising department for the creation of multimedia campaigns and the conversion process of the Traffic and Production Department for more advanced models.
- Recognized by different public organizations and foundations: the Red Cross in 2005 and the Paediatric Diabetes Foundation in 2006.
- Administered the internal and external operations of Channel 10 and 85.
- Supervised and implemented the Television Student Practice Program of Sacred Heart University and Cablevision.
- Obtained recognition in 2002 and 2003 from the House of Representatives.
Production Manager
People Television
San Juan
01.1998 - 12.2000
Asistan Production Manager
Pomotores Latinos
San Juan
01.1996 - 12.1998
Education
MBA - International Business Administration
Polytechnic University
San Juan, PR01.2015
BS - Communications
University of Puerto Rico
Arecibo, PR01.1996
Skills
- Leadership and team building
- ERP integration
- Data analysis
- Digital marketing
- Business planning
- Project management
- Client relationship management
- Sales strategy
- Employee training
- Crisis management
- Change management
- Process optimization
- Communication skills
- Problem solving
- Decision making
- Capital raising
- Risk mitigation
- Cost control
- Consulting services
- Staff management
- Vendor negotiations and sourcing
- Time management
- Commission structures
- Planning and coordination
- Adaptability and flexibility
- Analytical skills
- Business administration
- Strategic thinking and oversight
- Commercial management
- Product development and management
Affiliations
- PR Chamber of Commerce, Member, 01/01/06, 12/31/12
- PR Red Cross, Member, 01/01/04, 12/31/12
References
Reference Available as requested.
Languages
Bilingual in English and Spanish
Timeline
President
ZAC Group, LLC
01.2018 - Current
VICE PRESIDENT OF SALES
OPEN MOBILE
01.2015 - 12.2017
President
Vision Solutions
01.2012 - 12.2014
SALES & MARKETING DIRECTOR
One Link Communications
01.2001 - 12.2012
Production Manager
People Television
01.1998 - 12.2000
Asistan Production Manager
Pomotores Latinos
01.1996 - 12.1998
MBA - International Business Administration
Polytechnic University
BS - Communications
University of Puerto Rico
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