Liana Morales
Guaynabo
Summary
Dynamic marketing professional skilled in creating and implementing marketing strategies and executing budgeting plans. Demonstrated ability in increasing brand visibility and awareness in the Puerto Rico market. Possess excellent communication and customer service skills.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Marketing Director
Chick-fil-A
01.2023 - Current
- Strategized and created digital content, print advertising and word of mouth initiatives to increase brand visibility and sales performance.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Initiated and managed social media platforms of restaurant to sustain 15,000 facebook followers and 3,000 instagram followers.
- Created and managed marketing budget, ensuring maximized ROI.
- Conceptualized and executed at least five engaging events for customers and team members
Marketing Assistant
Coca Cola Puerto Rico Bottlers
11.2021 - 01.2023
- Coordinated and supervised special event logistics: promoter models, brand placement, art, etc.
- Worked closely with graphical arts team to create and maintain marketing materials for sales presentations and client meetings.
- Organize and gather invoice approval, enter office data, schedule meetings, update team calendar and ensure tasks are completed by facilitating communication between different departments and teams
- Assist brand managers in daily tasks
- Contributed to weekly team meetings and brainstorming sessions
Spanish Interpreter
Cyracom International
09.2020 - 12.2020
- Facilitated clear communication for medical professionals, insurance companies, utility companies, legal professionals, amongst other professions.
- Attended the Cyracom International training program to learn company policy and to improve professional knowledge and interpretation skills.
- Demonstrated exceptional attention to detail when interpreting around 80 sensitive conversationsa day which included legal cases and emergency calls, ensuring utmost accuracy and confidentiality at all times.
- Delivered exceptional customer service to both English-and Spanish-speaking clients through skillful verbal communication abilities.
Tour Guide
The College Of Saint Rose
08.2016 - 05.2019
- Tailored presentations to different audiences based on age group or academic interests while remaining consistent with overall messaging goals.
- Kept up-to-date on campus developments, ensuring accurate and relevant information was provided to prospective students and families.
- Addressed diverse questions from tour groups ranging from 5-35 visitors promptly and professionally, contributing to positive impressions of the institution.
- Received consistent positive feedback from visitors on post-tour surveys, reflecting high levels of satisfaction with guide services rendered.
Education
Bachelor of Science - Biology
The College of Saint Rose
Albany, New York05.2019
Skills
- Fluent in English and Spanish
- MS Office Suite
- Event Planning and Coordination
- Digital marketing proficiency
- Media Planning
- Content Development
Certification
- Certificate in English<>Spanish Translation
- ServSafe Certified
Accomplishments
- Represented my town throughout pageant activities and social events
- Coordinate pageant social media content and competition strategies alongside my team
- Managed my social media and marketed myself as the best representative of Puerto Rico throughout the course of the pageant
- Achieved top 10 position at national pageant
Miss Universe Aguadilla 2021 - Miss Universe Puerto Rico 2021
WAPA Television
Timeline
Marketing Director
Chick-fil-A
01.2023 - Current
Marketing Assistant
Coca Cola Puerto Rico Bottlers
11.2021 - 01.2023
Spanish Interpreter
Cyracom International
09.2020 - 12.2020
Tour Guide
The College Of Saint Rose
08.2016 - 05.2019
Bachelor of Science - Biology
The College of Saint Rose
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