Lisamarie Pérez Rivera

• Create and implement marketing strategies to increase brand awareness, launch new products and attract new customers.
• Customize portfolio assessment, pricing, communication and promotional strategies.
• Establish foundational processes for business operations.
• Consult with customers to assess needs and propose optimal solutions.
• Develop and maintain strong relationships with clients, resulting in repeat business and referrals.

• Led a team of +10 category and brand managers, oversaw the creation of compelling and comprehensive marketing plans in alignment with overall business goals and objectives for all business categories, including: Personal Care, Ice Cream and Food business.
• Managed an +$120M Business in Puerto Rico and Dominican Republic with YTD 2022 vs 2021 Average Annual Growth of 14% and oversaw a total annual marketing budget of +$5M ensuring cost-effective allocation of resources for maximum impact and ROI.
• Directed the marketing group, offering mentoring and coaching to build knowledge and skills and performed on going and end of year evaluations.
• Oversee and led Innovation funnel, including portfolio already developed for deployment and new opportunities that were developed from scratch and customized for the Caribbean.
• Ensure annual plan delivery, together with the CD team, for yearly and on going executions for different distributors (Puerto Rico Supplies, V Suarez, Sterling and César Iglesias). Distributors executed the go to market part of the business, including: orders, sales, in store product delivery and merchandising.
• Part of the Unilever Caribbean Leadership Team

• Led the category in Puerto Rico, which represented over 42% of regional category sales, from both a Marketing and Customer Marketing perspective an annual average TO growth of 10%.
• Responsibilities included overseen an advertising budget of +2.5M, supervising a team of 6 people and the development and execution of the category annual plans and objectives.
• Oversaw the implementation of key pricing and sourcing initiatives to protect category profitability.
• Worked closely with the local distributor in the development of Key Accounts plans.
• Member of Unilever Puerto Rico Leadership Team. ·

• Led the category in Puerto Rico, which represented 58% of regional category sales, from both a Marketing and Customer Marketing perspective an annual average TO growth of 13%.
• Responsibilities included overseen an advertising budget of +1.8M, supervising a team of 3 people and the development and execution of the category annual plans and objectives.
• Oversaw the implementation of key pricing and sourcing initiatives to protect category profitability.
• Evaluate portfolio opportunities and create innovations relevant to our country. Oversee innovation starting in the Idea Funnel Phase to the Development and execution phase. Innovations (portfolio from USA and local developments) accounted for a 45% growth for the business.
• Worked closely with the local distributor in the development of Key Accounts plans. ·

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