Lisa Marie Rivera
San Juan
Summary
Experienced Vice President with a proven track record of success spanning two decades in diverse areas including business management, marketing strategy, CRM implementation, sales leadership, and administrative excellence. A visionary leader known for driving transformative initiatives that enhance operational efficiency, elevate customer engagement, and maximize revenue growth. Adept at fostering cross-functional collaboration and mentoring high-performing teams to exceed targets and deliver exceptional results. A strategic thinker with a comprehensive understanding of market dynamics, adept at identifying opportunities, and developing innovative solutions to drive competitive advantage. Possesses exceptional communication and interpersonal skills, enabling effective stakeholder management and cultivating lasting business relationships.
Overview
29
29
years of professional experience
Work History
V.P. & Marketing Manager
Welltek Corporation
09.2013 - 05.2023
- Worked in a matrix management environment with oversight of division level managers, operations, sales, administration, finance, real estate, human resources, legal, safety and compliance
- Brought all advertising in house. Oversaw all media buys and creative which resulted in 30% less expense.
- Expanded existing CRM program creating which increased local retention from an average of 8 to 10 weeks
- Managed whole marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for all business segments.
- Directed and supervised the creation of company brand messaging, collateral materials, customer events and promotional strategies.
- Created new pipeline of business developing a Corporate Service division increasing new sales.
- Primary liasion with all departments of parent company in U.S.A. and local supervisors and managers.
- Project Manager for all moving, rebuilding or expansions of all stores and all internal service contracts.
- Used data analytics and developing trends to track lead generation campaigns and improve quality leads.
- Created and managed social media campaigns to increase brand engagement.
- Received Profit-sharing by exceeding sales quota.
Marketing Manager /Operations Manager Jenny Direct
Welltek Corp.
06.2008 - 09.2013
- Implemented new business model for company that resulted in over 4 Million in sales. Recruited, trained and supervised team and oversaw warehouse and operational needs to maximize efficiencies.
- Produced strong revenue numbers and continued promotional success with continued coaching of sales and marketing teams.
- Enhanced and trained internal guest program increasing revenue 100K year over year.
- Created company brand messaging, collateral materials, customer retention programs, promotional strategies and events.
- Worked with advertising agency to ensure creative and media buys were aligned with strategies.
- Generated sponsorships with related and partnering entities to enhance marketing objectives increasing leads 8-12% year over year.
Administrator
Welltek Corp & Marie Taylor Figure Fitness
04.1994 - 06.2008
- Worked for two different businesses with a total of 14 stores at the same time.
- Selected and signed contracts with all vendors and supervised their work.
- Created and managed project plans, timelines and budgets for all stores.
- Initiated the implementation of operating processes aimed at driving efficiencies.
- Received, revised, and distributed information and training from Jenny Craig headquarters to employees while creating sales scripts and on going training for Marie Taylor
- Evaluated customer needs and feedback to drive product and service improvements.
Education
BBA - Business Communications
Universidad De Puerto Rico
Río Piedras05.1984
Skills
- Strategic Thinker and strong Analytical Skills
- Project Management
- Campaign Management
- Effective communication and interpersonal skills
- Team Oversight
- Brand-Building Strategies
- Administering Social Media Accounts
- Customer Relationship Management
- Marketing and Advertising
- Microsoft Office
- P&L Management
- Broadcast Media
- Promotions and Marketing Strategies
Languages
English
Proficient
C2
Timeline
V.P. & Marketing Manager
Welltek Corporation
09.2013 - 05.2023
Marketing Manager /Operations Manager Jenny Direct
Welltek Corp.
06.2008 - 09.2013
Administrator
Welltek Corp & Marie Taylor Figure Fitness
04.1994 - 06.2008
BBA - Business Communications
Universidad De Puerto Rico
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