Summary
Overview
Work History
Education
Skills
Timeline
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Lizaida Arce

Lizaida Arce

Marketing & Sales
Guaynabo

Summary

Sales and marketing professional with track record of delivering impactful campaigns that drive business growth. Known for collaborative approach and commitment to achieving results. Possesses strong organizational and communication skills, with ability to adapt to changing market conditions and team needs.

Overview

13
13
years of professional experience

Work History

Sales & Marketing Coordinator

MediaOnline - ClasificadosOnline
11.2013 - Current
  • Exceeded quarterly sales targets consistently by utilizing proven closing techniques during negotiations with potential clients.
  • Strengthened client relationships with regular follow-ups, ensuring timely renewals and upselling opportunities.
  • Enhanced brand visibility through search engine optimization and content creation strategies.
  • Optimized organic search rankings through keyword analysis, content optimization, and backlink development strategies.
  • Utilized CRM tools to track prospect interactions, ensuring accurate reporting of sales funnel activities and progress toward goals.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Conducted market research to identify trends and competitor strategies, informing adjustments to company offerings accordingly.
  • Enhanced brand visibility by managing online presence, including company.
  • Boosted sales revenue by developing and implementing targeted marketing campaigns.
  • Built strong relationships with clients by following up on previous purchases and suggesting new products.

Languages School Director

Berlitz Language School
02.2013 - 09.2013
  • Boosted faculty morale by providing professional development opportunities and recognizing outstanding achievements.
  • Served as tireless school resource, which enabled development of lasting relationships with students, parents and guardians.
  • Enhanced student achievement through data-driven instruction and continuous assessment of learning outcomes.
  • Expanded course offerings to meet the diverse needs of students, introducing new electives and advanced placement options.
  • Established partnerships with local businesses and organizations to provide students with internship opportunities and real-world experiences.
  • Oversaw day-to-day operations of the school, including staff supervision, facilities management, and budget oversight, ensuring a seamless educational experience for students.

Commercial and Personal Porfolio Manager

Carlos Benitez Insurance
04.2012 - 01.2013
  • Managed and motivated employees to be productive and engaged in work.
  • Accomplished multiple tasks within established timeframes.
  • Maintained professional, organized, and safe environment for employees and patrons.
  • Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.

Education

Bachelor of Arts - Marketing And Advertising Administration

Isthmus University
Panamá

Master of Arts - Leadership

Indiana Wesleyan University
Indiana
12-2020

Skills

  • Sales presentations
  • Business administration
  • Public speaking
  • Lead generation
  • Marketing analytics
  • Media buying

Timeline

Sales & Marketing Coordinator

MediaOnline - ClasificadosOnline
11.2013 - Current

Languages School Director

Berlitz Language School
02.2013 - 09.2013

Commercial and Personal Porfolio Manager

Carlos Benitez Insurance
04.2012 - 01.2013

Bachelor of Arts - Marketing And Advertising Administration

Isthmus University

Master of Arts - Leadership

Indiana Wesleyan University

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Lizaida ArceMarketing & Sales