Manuel A. De Jesús López
Summary
Dynamic and results-driven marketing professional with a Master of Science in Entertainment Business and a Bachelor of Business Administration in Marketing. Demonstrated success in the entertainment, event planning, and music industries, leveraging multicultural trends and business exploitation techniques to drive impactful marketing strategies. Skilled in statistical analysis to uncover insights and inform decision-making. Proven ability to lead cross-functional teams and deliver exceptional results in fast-paced environments.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Project Management / Logistics
JAK Entertainment / Y Entertainment
03.2023 - 03.2024
- Booking Management / Logistics:
- Served as the principal liaison between artists, venues, and promoters to ensure the smooth execution of events. All responsibilities were carried out under the supervision of my supervisor, who provided guidance and oversight to address any last-minute adjustments
- The Orchard Music Distribution: Oversaw the digital and physical distribution of music through The Orchard, ensuring timely release and availability across various platforms. Coordinated with internal teams and external partners to optimize distribution strategies and track performance metrics
- Contracts: Drafted, reviewed, and negotiated contracts with artists, producers, and other stakeholders to formalize agreements and protect the label's interests
- Marketing Rollouts: Developed and executed marketing strategies for new music releases, including social media campaigns, press releases, and promotional events
- PRO/Publishing Registration: Managed the registration of music works with Performance Rights Organizations (PROs) and publishing entities to ensure proper royalty collection and distribution. Maintained accurate records of compositions, songwriters, and publishing rights
- Organizing Music Catalogs: Structured and maintained the label's music catalog, ensuring accurate and up-to-date records of all releases and associated metadata
- One Sheets: Created compelling one-sheets for artists and releases, highlighting key information such as biographies, release details, and promotional highlights
- Split Sheets: Managed the creation and documentation of split sheets to define and agree upon the percentage of revenue and rights shared among collaborators
- Project Management: Oversaw various projects within the label, coordinating tasks, timelines, and resources to ensure successful completion
- Established strong working relationships with key stakeholders by maintaining open lines of communication, demonstrating empathy, and collaborating on mutually beneficial solutions.
Content Creator, Social Media Manager, and Marketing Analyst
Maiky Backstage
05.2021 - 12.2022
- Spearheaded content creation initiatives, crafting compelling and engaging material to elevate the celebrity/brand's online presence
- Managed all aspects of social media presence, including content planning, scheduling, and community engagement, resulting in a significant increase in followers and engagement rates
- Utilized advanced marketing analytics tools to analyze social media performance metrics, track campaign effectiveness, and identify growth opportunities
- Implemented data-driven strategies to optimize content distribution channels, resulting in enhanced brand visibility and audience reach
- Boosted brand engagement by creating compelling social media posts and campaigns.
Marketing Internship
Advice Global
03.2022 - 05.2022
- Brand Activation Support: Attended and assisted with brand activations organized by the agency, ensuring all activities were executed effectively
- Data Analysis and Reporting: Conducted thorough analysis of performance data related to brand activations
- Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
- Compiled and sent detailed reports on the achievement of Key Performance Indicators (KPIs), providing insights on both weekly and monthly progress to inform strategic decisions
- Event Logistics and Optimization: Coordinated the logistical aspects of events, including planning routes and schedules to streamline operations
- Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.
Production Team Management Intern
Cangrejeros de Santurce BSN
03.2022 - 05.2022
- Coordinated logistics and managed production teams for events, ensuring smooth execution
- Contributed to the planning and execution of promotional activities to drive ticket sales and fan engagement
- Assisted the Production Manager in organizing and executing game-day operations and events for the Cangrejeros basketball team
- Implemented time-saving techniques that improved overall workflow efficiency within the intern team.
- Coordinated logistics such as equipment setup, venue preparation, and in-game promotions
- Supported supervisor with sales analysis and reporting.
Education
Master of Science - Entertainment Business
Full Sail University
03.2024
Bachelor of Business Administration - Marketing, Minor in Events Production
Universidad del Sagrado Corazón
12.2022
Skills
- Strategic Marketing Planning
- Market Research
- Brand Development & Management
- Multicultural Marketing
- Digital Marketing
- Event Planning & Execution
- Team Leadership & Collaboration
- Contract Negotiation
- Project Planning
- Scope Definition
- Technical understanding
- Requirements Analysis
Certification
- Contratos musicales para Independientes Seed Law 6/27/22
Languages
Spanish
Native language
English
Proficient
C2
Timeline
Project Management / Logistics
JAK Entertainment / Y Entertainment
03.2023 - 03.2024
Marketing Internship
Advice Global
03.2022 - 05.2022
Production Team Management Intern
Cangrejeros de Santurce BSN
03.2022 - 05.2022
Content Creator, Social Media Manager, and Marketing Analyst
Maiky Backstage
05.2021 - 12.2022
Bachelor of Business Administration - Marketing, Minor in Events Production
Universidad del Sagrado Corazón
- Contratos musicales para Independientes Seed Law 6/27/22
Master of Science - Entertainment Business
Full Sail University
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