Madeline Mulero
Summary
Performance-driven Vice President with 15 years of experience in data collection within market research. Passionate about applying excellent organization and communication skills to manage and lead teams with forward-thinking mindset centered on company success and competitive growth. Results-oriented individual well-versed and with great rapport for resolving problems, improving customer satisfaction, and driving overall operational improvements.
Overview
14
14
years of professional experience
2
2
Languages
Work History
Vice President, Technical Account Manager
Kantar
06.2021 - Current
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
- Demonstrated proficient leadership skills to motivate employees and build competent teams as shown on KANTAR Employee Survey rating an above 95% score.
- Championed a culture of continuous learning within the team by organizing workshops, knowledge-sharing sessions, and promoting industry certifications among staff members.
- Collaborated with senior management to develop strategic initiatives and long-term goals that will support client growth and partnership.
- Identified and resolved issues between employees and managed through performance issues by identifying areas of improvement and promoting better collaboration and mutual respect.
- Established trust and cultivated strong relationship of trust with clients by maintaining open communication and consistently delivering on commitments to promote collaboration and long-term success.
- Reduced response time for technical inquiries by 50-60% with teamwork, providing resources and continuously coaching on best practices.
- Support initiatives to grow our tagless integration in lieu of cookie deprecation.
Senior Director, Technical Account Management
Kantar
03.2018 - 06.2021
- Attend regular ad hoc leadership and cross-functional meeting to ensure seamless execution of operations-related projects.
- Trained and mentored 9 Technical Account Managers between PR and NYC.for growth within their role and acquire skills and competencies needed to progress within the company.
- Facilitate conversations between teams, move process forward, find resources, create communications, raise concerns to decision-makers early and resolve open issues that may prevent progress during day to day operations.
- Execute and oversee programs and initiatives aimed at improving business operations and achieving efficiency within the Technical Account Management team handles tasks within time and budget.
- Support Kantar Financial Performance by contributing to proposals, study specifications, new business pitches and recommendations
- Perform evaluations of direct reports contributing to salary/promotions as well as policies to keep operations efficient and consistent.
- Generate regular reports to track progress, provide insights, and inform decision-making ton internal and clients.
Director, Technical Account Manager
Kantar Millward Brown
03.2015 - 02.2018
- Collaborated with management, technical crew members and fellow supervisors to assign clients and projects bases on skillset and level of expertise.
- Resolved technical issues efficiently by following troubleshooting process guidelines in an efficient manner, which in turn enhanced customer satisfaction ratings.
- Solidified workflow processes, strengthening client relationships, and improving communications supporting client needs and ways of working.
- Actively connect with Client leadership and Project Leadership teams to achieve maximum collaborative efforts across departments and prepare follow-up communications for meeting attendees including notes, action items, and next steps.
- Support Kantar Financial Performance by contributing to proposals, new business pitches more than other levels.
- Delivered high-quality results by fostering a culture of accountability among team members and setting clear performance expectations.
- Developed high-performing team of 7 by providing mentorship, guidance, and opportunities for professional growth.
Project Team Supervisor
Safecount.Net
06.2014 - 03.2015
- Managed cross-functional teams for successful project delivery within budget and time constraints.
- Contribute to revenue charting, escalation plans, team workloads, hiring / staffing, conduct overall new employee orientation and refresher training, perform 30/60/90/120 reviews of all new employees, contribute to reviews of Project Managers and Senior Project Managers for salary/promotion/raise discussions
- Manage team client list in coordination with VP & workload balance among team members
- Develop team members and teach proper management practices to direct reports with career interests on management and ones already managing/mentoring staff.
- Facilitated knowledge sharing among team members through regular workshops, training sessions, and documentation efforts.
- Led by example, applying thorough understanding of complex projects and business acumen to workplace challenges to motivate team members towards greater productivity.
- Provide specific training to team members, manage training materials and enforce / monitor progress of refresher training to ensure a reduction in project error rates.
- Leveraged data-driven insights to identify areas for process improvement, leading to increased productivity and quality output from the team.
Project Team Manager
Safecount.Net
08.2012 - 06.2014
- Reduced workflow inconsistencies by recruiting, hiring and training staff members with the necessary skill-set to execute the role.
- Organize and schedule weekly meetings with my team of 5 PM’s, Sr. PM’s to review projects, project QA, quality check on SRFs and 1st step in escalation chain for PMs. Also conducted regular performance reviews for team members, providing constructive feedback and setting goals for improvement.
- Optimized resource allocation by identifying skill gaps and arranging targeted training programs for junior team members and actively participated in organizational initiatives aimed at improving overall project management processes and methodologies.
- Championed change management efforts within the organization as part of wider strategic initiatives aimed at enhancing business capabilities and competitiveness.
- Ensured compliance with industry standards by closely monitoring projects adherence to established guidelines and best practices and preparing weekly recruitment update reports to show progress of research study to clients and attend project meetings.
- Communicate directly with end client regarding any data collection technology questions or needs and consistently with publishers, 3rd party vendors and ad servers working as liaison between client and all parts involved to ensure proper execution and project success.
- Address inquiries from team members from sales & CS: Gut checks, Basic SRFs, Initial Calls while maintaining efficiency and responsiveness to demands from clients and align efforts towards goals.
Senior Project Manager
Safecount.Net
06.2010 - 08.2012
- Autonomously and successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals to promote future business opportunities.
- Local guidance of new employees - tips, ad hoc training, and project guidance on as needed basis and with some coaching train junior staff on steps and processes toward high quality project management and research operations.
- Generate revenue through successful execution of research studies; Revenue Managed: $300,000 - $400,000 per quarter
- Facilitated strong team collaboration through effective meeting management, open communication channels, and timely resolution of conflicts or issues.
- Experience in combination or ad serving, digital advertising, media planning or research to oversee internal and external projects by reviewing activities, maximizing efficiency, and increasing collaboration and communication transparency.
- Adapted quickly to unexpected challenges or obstacles encountered during project execution, devising creative solutions without compromising objectives.
- Monitored project progress, identified risks and implemented corrective measures to acquire success.
Education
Bachelor of Arts - Criminology
Sistema Universitario Ana G Mendez - Universidad Del Turabo
Gurabo, PR05.2006
Skills
- Decision-Making
- Cross-Functional Collaboration
- Critical Thinking
- Coaching and Mentoring
- Operations Management
- Process Improvement
- Training and mentoring
- Staff Development
- Recruiting and Hiring
- Company guidelines
- Leadership and People Development
Accomplishments
- Support and grow an office in PR with up to 17 members
- Millward Brown Dynamo Award Nominee – August 2014
- Millward Brown Dynamo Award Nominee – October 2013
- Millward Brown Dynamo Award - September 2013
- Employee Recognition Award 2012
- Dynamo Award – Outstanding Project Manager 2011
- Supervised team of 9 staff members.
- Documented and resolved discrepancy and communication issues which led to better alignment with client and more accurate execution of the project.
- Achieved account growth by completing pilot testing, documenting process and integrating team members with accuracy and efficiency.
Languages
Spanish
Native or Bilingual
English
Full Professional
Quote
Business has only two functions – marketing and innovation.
Peter Drucker
Software
Office 365
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Vice President, Technical Account Manager
Kantar
06.2021 - Current
Senior Director, Technical Account Management
Kantar
03.2018 - 06.2021
Director, Technical Account Manager
Kantar Millward Brown
03.2015 - 02.2018
Project Team Supervisor
Safecount.Net
06.2014 - 03.2015
Project Team Manager
Safecount.Net
08.2012 - 06.2014
Senior Project Manager
Safecount.Net
06.2010 - 08.2012
Bachelor of Arts - Criminology
Sistema Universitario Ana G Mendez - Universidad Del Turabo
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