MAGALY MARTINEZ
Rincón
Summary
Accomplished sales and advertising professional with a dynamic 17 years career. Known for strengthening the organization to position it in competitive markets both directly and through leadership of others. Record for delivering innovative marketing concepts and strategies that work. Effectively manage the sales cycle process from client consultation to closing. Also experienced in documentation and manufacturing operation area within the high volume, highly regulated environment of the Medical Devices Industry. Core strengths encompass.
Overview
28
28
years of professional experience
Work History
President
Infix Creative
Mayagüez, Puerto Rico
01.2006 - Current
- Effectively direct and manage advertising agency focus on both traditional and digital marketing
- Negotiation of commercial proposals to clients with locals business and retention of accounts including hotels, restaurants, furniture dealers, banks and more
- Founder and director of MayaWest Magazine
- Creator and director of inGenio, a digital marketing academy that provides specialized workshops in social media management, content creation and inbound marketing
- Created innovative account-retention programs to protect key clients for competition.
- Proficient in art design, advertising campaigns development and implementation, social media administration, google & meta ads and more
Sales & Marketing Manager
YV Latin Productions, Inc.
Añasco
12.2004 - 01.2006
- Chaired weekly competitive meeting to discuss season strategies, markets segments, and departmental issues with senior managements, account executives, account planers through open discussions and persuasive presentations
- Spearhead key account development programs that target, penetrated, and launched business growth throughout Northwest, Southwest, and Midwest regions
- Overachieved projected sales volume for 2005 by 74% with revenues in excess of 10K monthly
- Effectively negotiated and sold 30- seconds units of commercial advertising space to client agencies with locals accounts including hotels, universities, furniture dealers, banks and more
- Created innovative account-retention programs to protect key clients for competition.
Account Executive
YV Latin Productions
Añasco
2003 - 2004
- Increased sales from $3K to $10K in designated area in the Xtreme Digital Printing Division
- Create marketing plans based on printed options (ex: Flyers, brochures, banners, business cards, etc.)
- Ad sales for Xtreme Auto Shopper and Xtreme Magazine TV on a monthly basis
- Find and preserve long-term customers.
Independent Sales Agent
AFLAC
Mayagüez
01.2003 - 01.2004
- Open new private business on a weekly basis
- Sales on government agencies
- 2,000 Annualized premium on a weekly basis.
Documentation & Manufacturing Clerk
Edwards's Lifescience/ Baxter
Añasco
01.1996 - 01.2003
- Weekly payroll for 300 employees
- Decreased employees 'missing punch' and 'early punch' by 65% on a 2 month period by implementing reports handled to the respective area supervisors
- Create and/or change company procedure throughout engineers in order to stay in compliance with regulatory affairs
- Assure Compliance to regulatory requirements (ISO, GMP, Quality Manual, Safety, etc.) Trainer on company procedures
- Assist in the conversion of documents to innovative upgrade system Intranet Product Data Management (PDM)
- Processes controlled procedures and maintain applicable databases.
Education
Business Administration, Management & Marketing -
UMET
01.2004
Business Administration, Industrial Management -
University of Puerto Rico
01.1996
Skills
- Bilingual, written and spoken
- Social Media Proficiency
- Key Account Development
- Client/ Public Relations
- Project Management
- Brand Management
- Sales and Marketing
- Advance Presentations
- Product Development
- Google Analytics
- Consulting
- Business Administration
- Sales Analysis & Reporting
- Contract Negotiations
- Marketing Expertise
- Well experienced in Windows, Microsoft Excel, Microsoft Word, PowerPoint as well as IOS apps, plus various software as Adobe PDF and Photoshop
References
Excellent professional references are available upon request. Willing to travel.
Timeline
President
Infix Creative
01.2006 - Current
Sales & Marketing Manager
YV Latin Productions, Inc.
12.2004 - 01.2006
Independent Sales Agent
AFLAC
01.2003 - 01.2004
Documentation & Manufacturing Clerk
Edwards's Lifescience/ Baxter
01.1996 - 01.2003
Account Executive
YV Latin Productions
2003 - 2004
Business Administration, Management & Marketing -
UMET
Business Administration, Industrial Management -
University of Puerto Rico
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