MARIA J. COUVERTIER CRUZ
San Juan
Summary
Dynamic and results-driven marketing professional with experience in advertising, promotions, event planning, and public relations. Proven ability to lead cross-functional teams, manage multi-channel campaigns, and deliver measurable results across major consumer categories, including QSR, telecom, and retail. Adept at strategic planning, media coordination, and creative development.
Overview
38
38
years of professional experience
Work History
Senior Account Executive
ARCO PUBLICIDAD
06.2018 - 04.2025
- Promoted from freelancer to Senior Account Executive based on performance.
- Directed numerous of successful launches for Mueblerías Berrios; “Navidades en Septiembre”, “Black Friday”, Anniversary, and Ashley Furniture HomeStore, resulting in measurable sales growth.
- Acted as primary liaison with clients, ensuring alignment with brand strategy and creative vision.
- Supervised internal teams and managed timelines to ensure seamless campaign execution.
- Conducted competitive activity analysis.
Client Service Supervisor – McDonald’s & DIRECTV
LEO BURNETT PR
01.2008 - 03.2018
- Led integrated marketing initiatives for McDonald’s Caribbean market.
- Oversaw campaign collaboration across PR, digital, media, and in-store channels.
- Managed DIRECTV marketing projects; responsible for assigning tasks and ensuring team deliverables.
Account Executive
LEO BURNETT PR
01.2005 - 01.2007
- Oversaw strategic planning and execution for accounts such as: DIRECTV, VISA, CEMEX, Philip Morris, Bacardi, Coca-Cola, ConAgra, Shell, Empresas Santana, McDonald’s.
- Conducted competitive market research and evaluated campaign performance.
Account Coordinator
LEO BURNETT PR
01.1991 - 01.2005
- Managed cross-departmental workflows (Traffic, Production, Media, Creative).
- Supported McDonald’s account: coordinated POP distribution, training, and sales reports.
Production and Creative Coordinator
WEST INDIES & GREY
01.1987 - 01.1991
- Coordinated TV and radio production logistics, timelines, and deliveries.
- Supervised project timelines and ensured on-budget execution.
Education
BA - Business Administration
University of Puerto Rico
AS - Secretarial Science
University of Puerto Rico
Skills
- Strategic Campaign Development
- Client & Account Management
- Budget & Resource Allocation
- Media Planning & Production Supervision
- Public Relations Coordination
- Logistics & Event Planning
- Cross-functional Team Leadership
- Microsoft Office Suite
- Team collaboration
Websites
Timeline
Senior Account Executive
ARCO PUBLICIDAD
06.2018 - 04.2025
Client Service Supervisor – McDonald’s & DIRECTV
LEO BURNETT PR
01.2008 - 03.2018
Account Executive
LEO BURNETT PR
01.2005 - 01.2007
Account Coordinator
LEO BURNETT PR
01.1991 - 01.2005
Production and Creative Coordinator
WEST INDIES & GREY
01.1987 - 01.1991
AS - Secretarial Science
University of Puerto Rico
BA - Business Administration
University of Puerto Rico
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