Marla Dávila
San Juan
Summary
Dynamic and performance-driven business professional with high integrity, strong work ethic and great leadership skills. Meticulous and resourceful Business Manager with proven success leading productive teams, controlling budgets, networking to drive growth initiatives and marketing to maximize brand outreach.
Overview
26
26
years of professional experience
1
1
Certification ( G4)
1
1
Certification ( Google ads Display and video)
1
1
Certification ( Discover Programmatic Advertising)
1
1
Dive Deeper Into GA4 Data And Reports
Work History
WPPMEDIA Director/Head Investment/Nexus
GroupM Puerto Rico/WPPEDIA
Guaynabo
07.2013 - 11.2025
- Directed cross-functional marketing and operational strategies for Fortune 500 clients, including T-Mobile Ford Motor Coca-Cola.
- Digital marketing campaigns across email, social media, and search, achieving consistent annual ROI growth exceeding 15%.
- Oversaw development and performance metrics of agency’s digital department.
- Digital marketing campaigns across email, social media, and search are achieving consistent annual ROI growth exceeding 15%.
- Ensured compliance with brand guidelines and legal requirements across all marketing initiatives.
- Developed quarterly marketing metrics and budget reports to assess campaign effectiveness.
- Implemented process improvements to enhance communication among teams.
- Oversaw vendor relationships to guarantee quality service delivery and compliance.
- Directed commercial team of 15+ to accomplish strategic objectives.
Strategic Planning – Media Director
DDB LATINA
Guaynabo
08.2003 - 07.2013
- Directed strategic campaign planning and execution across various consumer markets and product lines.
- Managed media investments and vendor negotiations for clients including Walmart, Merck, and Banco Coop.
- Promoted from Media Planner to Director within two years due to exceptional performance.
- Produced comprehensive post-campaign reports analyzing ROI, share of voice, and competitive benchmarks.
Media Planner
McCann-Erickson
01.1999 - 08.2003
- Developed media strategies to optimize spending and enhance control over budgets.
Gained foundational experience in buying, planning, and coordination roles within media.
Collaborated on media planning and purchasing to ensure cost-effective solutions.
Telemarketing and Administrative
Casiano Communications
12.1994 - 01.1999
- Presented product benefits and features to inform customer purchasing decisions.
Education
Bachelor of Business Administration - Marketing
Universidad del Sagrado Corazón
Puerto Rico01.2002
High School Diploma -
Colegio María Auxiliadora
San Juan05-1994
Skills
- 360 campaign development
- Team leadership
- Problem solving
- Process improvement
- Digital marketing
- Consumer marketing and brand awareness
- Budget management and ROI analysis
- Cross-functional collaboration
- Digital tools: GA4 and SEO/SEM
- Bilingual: English and Spanish
- Teamwork and collaboration culture
- Resilience and perseverance
Certification
- - Campaigns in Display & Video 360
- - TikTok Ads & Search Marketing
- - Google Analytics 4 (GA4) – Data & Reporting
- - Conversion Optimization & Programmatic Advertising
References
Available upon request.
Accomplishments
- - Built and scaled a digital department, achieving consistent double-digit growth.
- - Developed a new business model leading to 15%+ year-over-year revenue growth.
- - Delivered marketing results across diverse markets and high-value client portfolios.
Affiliations
Marathon- Boston-Berlin-Chicago finisher
Timeline
WPPMEDIA Director/Head Investment/Nexus
GroupM Puerto Rico/WPPEDIA
07.2013 - 11.2025
Strategic Planning – Media Director
DDB LATINA
08.2003 - 07.2013
Media Planner
McCann-Erickson
01.1999 - 08.2003
Telemarketing and Administrative
Casiano Communications
12.1994 - 01.1999
Bachelor of Business Administration - Marketing
Universidad del Sagrado Corazón
High School Diploma -
Colegio María Auxiliadora