Marleen Gonzalez
Fort Myers,FL
Summary
Accomplished public relations specialist with extensive expertise in devising and implementing effective PR initiatives. Proficient in fostering favorable connections with media outlets, stakeholders, and clientele. Demonstrates a strategic approach and unwavering dedication to remaining agile and proactive when managing crises.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Director of Public Relations
Zintel PR
01.2022 - Current
- Seasoned PR expert with a decade of success in campaign execution. Achieved 30% uptick in media coverage and 20% enhancement in client satisfaction. Strategically defused crises, resulting in 30% reduction in negative media attention.
- Used Prowly and PR Newswire to create and distribute press releases to media outlets.
- Taught in-house employees strategies for successful internal and external communications.
- Communicated with media weekly to build relationships and optimize press coverage.
- Wrote engaging and successful press releases to control information and public opinion.
Public Relations Manager
Wondros
03.2020 - 12.2021
- Experienced PR specialist with a decade-long track record of executing impactful campaigns. Generated a 20% rise in media coverage and a 15% increase in client satisfaction. Proactively managed crises, resulting in a 25% decrease in negative media attention.
- Designed and created campaign e-mail invitations, articles, and marketing videos.
- Provided counsel to senior leadership on public relations matters, helping shape overall business strategy.
Bilingual Outreach Marketing Lead
Bold
03.2020 - 09.2021
- Enhanced brand visibility with creative digital marketing initiatives, including email marketing and online advertisements.
- Improved website visibility through development and implementation of SEO strategies.
- Implemented strategic keyword research to guide the development of optimized web content, driving organic search traffic growth.
Assistant Editor
HARPERCOLLINS PUBLISHERS
09.2018 - 02.2020
- Contributed original written pieces to broaden editorial coverage and showcase versatility within the team''s skill set.
- Established and implemented workflows to streamline editing processes.
- Effectively communicated with team members to maintain consistency in brand voice and style throughout all published materials.
Digital Content Producer Lead
GSA
03.2016 - 07.2018
- Found appropriate stories and ideas for programming to engage target audiences and hook advertisers.
- Aided with photography and videography, and collaborated to collect photo and video assets.
- Reviewed scripts and made changes to improve wording, flow or interest levels, consistently producing highly successful shows.
Copywriter & Editor
BLUE CROSS BLUE SHIELD
02.2014 - 03.2016
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Streamlined internal communications via drafting informative company-wide announcements, memos, and newsletters.
- Produced original, creative content for promotional advertisements and marketing materials.
Content Manager
ABLEDATA
02.2013 - 02.2014
- Assisted in creating and implementing user-friendly and SEO-driven content guidelines.
- Presented monthly reports on key performance metrics to senior management, providing insights into areas requiring attention.
- Monitored systems for intrusions or denial of service attacks and reported security breaches to appropriate personnel.
Student Reporter
El Nuevo Dia
01.2010 - 01.2013
- Reported from field locations and wrote stories under tight deadlines.
- Developed strong professional relationships with sources, ensuring accurate and reliable information in articles.
- Participated in editorial meetings to discuss story ideas and content.
Education
Bachelor of Arts - Communications & Journalism
Universidad De Puerto Rico
Bachelor of Arts - Latin American Literature
University of Puerto Rico
Master of Arts - Public Relations, Advertising, and Applied Communication
Universidad Del Sagrado Corazon
11.2021
Skills
- Media Relations
- Crisis Management
- Creative Strategies
- Content Creation
- Social Media Management
- Press Release Writing
- Accreditation in Public Relations
- Brand Management
- Stakeholder Engagement
- Monitoring and Analysis
- Spokesperson experience
- Networking
- Thought leadership
- Event Publicity
- Measurement and Metrics
- Budget Management
Certification
Public Relations License R-1270
Languages
Spanish, English
Native language
Timeline
Director of Public Relations
Zintel PR
01.2022 - Current
Public Relations Manager
Wondros
03.2020 - 12.2021
Bilingual Outreach Marketing Lead
Bold
03.2020 - 09.2021
Assistant Editor
HARPERCOLLINS PUBLISHERS
09.2018 - 02.2020
Digital Content Producer Lead
GSA
03.2016 - 07.2018
Copywriter & Editor
BLUE CROSS BLUE SHIELD
02.2014 - 03.2016
Content Manager
ABLEDATA
02.2013 - 02.2014
Student Reporter
El Nuevo Dia
01.2010 - 01.2013
Bachelor of Arts - Communications & Journalism
Universidad De Puerto Rico
Bachelor of Arts - Latin American Literature
University of Puerto Rico
Master of Arts - Public Relations, Advertising, and Applied Communication
Universidad Del Sagrado Corazon
Public Relations License R-1270
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