Marleen Gonzalez
Fort Myers
Summary
Strategic Director of Marketing and Public Relations known for high productivity and efficient task completion. Specialize in digital marketing strategy, brand development, crisis communicationsand market research analysis. Excel in leadership, communication, and problem-solving skills to drive marketing initiatives and team success.
Overview
14
14
years of professional experience
1
1
Certification
Work History
DIRECTOR OF MARKETING AND PUBLIC RELATIONS
The National Women Collaborative
03.2024 - Current
- Established relationships with external agencies or partners to expand reach of marketing efforts.
- Negotiated contracts with vendors to ensure cost-effective production of promotional materials.
- Conducted market research to identify target audiences and develop effective messaging strategies.
- Developed budgets for marketing initiatives while ensuring maximum ROI on all investments.
DIRECTOR OF PUBLIC RELATIONS
Zintel PR
01.2020 - 02.2024
- Led the development and execution of comprehensive public relations strategies, resulting in a 50% increase in positive media coverage and enhanced brand reputation
- Built and maintained strong relationships with key media contacts, influencers, and stakeholders, which contributed to a 30% increase in media placements and mentions
- Managed crisis communication efforts effectively, mitigating potential damage to the company's reputation and ensuring accurate and timely dissemination of information.
PUBLIC RELATIONS MANAGER
Wondros
03.2020 - 12.2021
- Developed and implemented public relations strategies to increase brand awareness.
- Engaged influencers from different industries to create awareness about the organization's products and services.
- Organized press conferences, media events, interviews, photo shoots and other PR activities.
PUBLIC RELATIONS SPECIALIST
HarperCollins Publishers
09.2018 - 02.2020
- Developed and executed targeted PR campaigns that increased media coverage by 40% and improved public perception of the brand
- Cultivated and maintained relationships with journalists, bloggers, and influencers, resulting in a 25% increase in positive media mentions and engagement
- Managed and coordinated press events and media interviews, ensuring accurate and favorable coverage, and enhancing the company's reputation in the market.
WEB CONTENT PRODUCER
GSA/Contractor
03.2016 - 07.2018
- Developed an understanding of SEO best practices including keyword research and optimization techniques.
- Collaborated with stakeholders to develop effective online marketing strategies and campaigns.
- Researched topics to ensure accuracy, relevance, and appropriateness of content.
COMMUNICATION SPECIALIST
AT&T
03.2010 - 02.2016
- Developed and implemented effective communication strategies that enhanced internal and external communications, resulting in a 30% increase in stakeholder engagement
- Drafted and distributed press releases, newsletters, and other communication materials, which led to a 20% increase in media coverage and public awareness
- Coordinated and facilitated corporate events and press conferences, ensuring seamless execution and positive media attention.
Education
Master of Arts - Public Relations
Universidad Del Sagrado Corazón
San Juan12-2021
Bachelor of Arts - Journalism, Print
Universidad De Puerto Rico
San Juan12-2010
Skills
- Strategic Planning
- Crisis Management
- Brand Management
- Media Relations
- Partnership Development
- Social Media Strategy
- Data Analysis
- Event Planning
- Team Leadership
- Content Strategy
- Marketing Analytics
- Advertising Management
Affiliations
- Licensed in Public Relations R1270
- PRSA
- ARPR
Accomplishments
- Successfully led a rebranding initiative that increased brand awareness by 50% and improved public perception.
- Developed and launched a comprehensive PR campaign that resulted in a 40% increase in media coverage and a 30% boost in customer engagement.
- Managed crisis communications during a major incident, effectively mitigating negative publicity and preserving the company's reputation.
- Secured high-profile media placements in top-tier publications, leading to a 25% increase in positive media mentions.
- Increased social media engagement by 60% through the implementation of a targeted content strategy.
- Organized and executed large-scale events that attracted over 1,000 attendees and generated significant media attention.
Industries
- Corporate Communications
- Agency
- Government and Public Sector
- Nonprofit Organizations
- Healthcare
- Entertainment and Media
- Technology
- Travel and Tourism
- Education
- Financial
- Real Estate
- AI
- Cryptocurrency
- Retail and Consumer Goods
Certification
- Public Relations License R-1270
Timeline
DIRECTOR OF MARKETING AND PUBLIC RELATIONS
The National Women Collaborative
03.2024 - Current
PUBLIC RELATIONS MANAGER
Wondros
03.2020 - 12.2021
DIRECTOR OF PUBLIC RELATIONS
Zintel PR
01.2020 - 02.2024
PUBLIC RELATIONS SPECIALIST
HarperCollins Publishers
09.2018 - 02.2020
WEB CONTENT PRODUCER
GSA/Contractor
03.2016 - 07.2018
COMMUNICATION SPECIALIST
AT&T
03.2010 - 02.2016
Master of Arts - Public Relations
Universidad Del Sagrado Corazón
Bachelor of Arts - Journalism, Print
Universidad De Puerto Rico
- Public Relations License R-1270
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