MARLEEN GONZALEZ HERNANDEZ
Summary
Seasoned Director of Public Relations with expertise in managing strategic communications, brand reputation, and crisis management. Demonstrated strengths include leadership skills, problem-solving abilities, and keen understanding of media relations strategies. Notable impact made in previous roles through successful public image campaigns and fostering strong relationships with key stakeholders.
Overview
15
15
years of professional experience
1
1
Certification
Work History
STRATEGIC COMMUNICATIONS CONSULTANT (FREELANCE)
SER FAMILIA ORG
Atlanta , Georgia
06.2024 - Current
- Organized public relations events including press conferences and media briefings.
- Leveraged relationships with influencers in order to amplify reach of brand messages via social media channels.
- Coordinated with external vendors to ensure timely delivery of marketing materials such as press releases and digital content.
- Identified opportunities for earned media coverage through proactive outreach efforts with reporters.
PUBLIC RELATIONS DIRECTOR (FREELANCE)
NUANCES PR
, Florida
01.2019 - Current
- Provided guidance on public relations matters to other departments within the organization.
- Managed budget for all public relations activities.
- Identified potential crisis situations and created plans for mitigating their effects through proactive communication.
- Organized trade shows and events to showcase company products or services to potential partners.
PUBLIC RELATIONS DIRECTOR
CMRIGNITE
Milwaukee
09.2024 - 03.2025
- Led national PR efforts for clients including City of Milwaukee and Northwestern Mutual, resulting in over 1B+ earned media impressions.
- Developed and implemented crisis communication plans for high-profile initiatives.
- Built a centralized PR training library to strengthen internal team development.
- Secured consistent media coverage across multicultural and national media outlets.
- Maintained a database of contacts from various media outlets including print, broadcast, online.
- Drafted speeches for senior management at industry events or conferences.
PUBLIC RELATIONS DIRECTOR
ZINTEL PR
Florida
01.2020 - 02.2024
- Company Overview: B2B agency serving tech, Fin-tech , and corporate clients
- Increased client media coverage by 50% and strengthened executive visibility.
- Crafted ROI-driven media strategies across adtech, SaaS, and Fintech industries.
- Guided clients through crisis scenarios, restoring public trust and positioning.
- Assisted in developing budget plans while ensuring that resources are allocated effectively.
PUBLIC RELATIONS MANAGER
WONDROS
Florida
03.2020 - 12.2021
- Developed creative ideas for engaging customers through interactive campaigns or contests.
- Managed national-level press activations and client messaging initiatives.
- Secured major media placements and supported corporate storytelling campaigns.
- Researched and wrote case studies highlighting successful PR campaigns undertaken by the organization.
PUBLIC RELATIONS SPECIALIST
HARPERCOLLINS PUBLISHERS
Nashville
01.2018 - 01.2020
- Increased earned media coverage by 40% through targeted narrative development.
- Forged partnerships to expand author exposure and brand presence.
- Researched competitors' PR strategies to gain insights into how they can be improved upon.
- Managed relationships with media contacts and journalists.
- Updated social media accounts with relevant content about the company's services or initiatives.
WEB CONTENT PRODUCER
GSA (CONTRACTOR)
D.C.
01.2016 - 01.2018
- Created content for government websites, blogs, and digital channels.
- Integrated SEO best practices and tracked analytics for continual content optimization.
- Assisted in the development of marketing campaigns by providing relevant content for email blasts or other digital channels.
- Conducted competitor analysis to identify opportunities for improvement.
COMMUNICATIONS SPECIALIST
AT&T
Fort Myers, Florida
01.2010 - 01.2016
- Led internal communications across multiple departments.
- Developed media outreach strategies and materials that supported business goals.
- Produced press releases, fact sheets, brochures, newsletters, and other materials for internal and external communications.
- Analyzed customer feedback from surveys or focus groups to identify areas of improvement in communication processes.
- Managed website content updates including text copywriting and graphic design elements.
Education
Master of Arts - PUBLIC RELATIONS & MARKETING
UNIVERSIDAD DEL SAGRADO CORAZÓN
San Juan Puerto RicoBachelor of Arts - COMMUNICATIONS & JOURNALISM
UNIVERSIDAD DE PUERTO RICO
Skills
- Strategic Communications
- Brand Positioning
- Crisis Communications Management
- Reputation Management
- Thought Leadership
- Media Relations
- Digital PR
- Social Media Strategy
- Cross-Functional Team Leadership
- Community Engagement
- Stakeholder Engagement
- Internal Communications
- Change Management
- Marketing Communications
- Community Engagement
- Stakeholder Engagement
- Internal Communications
- Change Management
- Marketing Communications
Certification
- Public Relations License - R-1270
- Google Ads Certified
- Google Analytics Certified
- Facebook Blueprint Certified
- HubSpot Content Marketing Certified
- Crisis Management & Brand Reputation
Languages
- English, Native
- Spanish, Native
References
References available upon request.
Web Profiles - Linkedin
https://www.linkedin.com/in/marleen-gonzalez-hernandez/
Timeline
PUBLIC RELATIONS DIRECTOR
CMRIGNITE
09.2024 - 03.2025
STRATEGIC COMMUNICATIONS CONSULTANT (FREELANCE)
SER FAMILIA ORG
06.2024 - Current
PUBLIC RELATIONS MANAGER
WONDROS
03.2020 - 12.2021
PUBLIC RELATIONS DIRECTOR
ZINTEL PR
01.2020 - 02.2024
PUBLIC RELATIONS DIRECTOR (FREELANCE)
NUANCES PR
01.2019 - Current
PUBLIC RELATIONS SPECIALIST
HARPERCOLLINS PUBLISHERS
01.2018 - 01.2020
WEB CONTENT PRODUCER
GSA (CONTRACTOR)
01.2016 - 01.2018
COMMUNICATIONS SPECIALIST
AT&T
01.2010 - 01.2016
Master of Arts - PUBLIC RELATIONS & MARKETING
UNIVERSIDAD DEL SAGRADO CORAZÓN
Bachelor of Arts - COMMUNICATIONS & JOURNALISM
UNIVERSIDAD DE PUERTO RICO
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