Summary
Overview
Work History
Education
Skills
Timeline
Generic

Martha Serrano

Canovanas

Summary

Dynamic Sales Manager with a proven track record at Auto Zone-Puerto Rico, enhancing customer satisfaction and boosting sales through strategic planning and relationship building. Excelled in staff management and sales strategy development, achieving significant revenue growth. Skilled in verbal communication and sales presentations, consistently exceeding performance goals.

Overview

2025
2025
years of professional experience

Work History

Sales Manager

Auto Zone-Puerto Rico

•Handled customer relations issues, enabling quick resolution, and client satisfaction.

•Increased sales revenue by developing and implementing effective sales strategies.

• Built long-lasting client relationships through excellence in customer service and consistent follow-ups.

•Led a successful sales team by providing motivational coaching and performance-based.

incentive.

MS Manicure & Pedicure

2020
01.2020 - Current

Customer service, maintaining a completely pleasant environment for customer satisfaction.

Banquet Server

Sheraton Properties-San Juan PR
11.2014 - 06.2016
  • Served appetizers, delivered entrees, and refilled beverages for banquet guests.
  • Managed multiple tasks simultaneously while maintaining composure under pressure in fast-paced banquet environments.
  • Set up banquet tables and chairs based on event requirements.
  • Demonstrated exceptional teamwork by collaborating with fellow servers to maintain a smooth flow of service during large-scale events.

Retail Sales Associate

Sears Holdings-San Juan PR
12.2008 - 09.2013
  • Greeted customers and helped with product questions, selections, and purchases.
  • Maintained a clean and organized store environment, enhancing the overall shopping experience for customers.
  • Helped customers complete purchases, locate items, and join reward programs.
  • Handled returns and exchanges professionally, resolving customer issues while adhering to company policies.

Beauty Sales Consultant

Loreal Caribe, Lancome-San Juan PR
02.2001 - 04.2003
  • Provided exceptional customer service, addressing concerns promptly and professionally.
  • Collaborated with team members to meet monthly sales targets and ensure customer satisfaction.
  • Utilized social media platforms to promote store events, special offers, and new product arrivals, driving increased foot traffic to the store location.
  • Assisted clients with makeup application techniques, enhancing their skills and confidence in using the products.

Education

Associate's Degree - Radiological Technology

Edic College
Carolina
10.2017

Skills

  • Relationship building
  • Sales team training
  • Staff management
  • Goals and performance
  • Motivational skills
  • Sales presentations
  • Sales strategy development
  • Strategic planning
  • Verbal and written communication
  • Product knowledge
  • Sales expertise
  • Positive and upbeat
  • Direct sales
  • Sales planning
  • Sales tracking
  • Sales operation

Timeline

MS Manicure & Pedicure

2020
01.2020 - Current

Banquet Server

Sheraton Properties-San Juan PR
11.2014 - 06.2016

Retail Sales Associate

Sears Holdings-San Juan PR
12.2008 - 09.2013

Beauty Sales Consultant

Loreal Caribe, Lancome-San Juan PR
02.2001 - 04.2003

Sales Manager

Auto Zone-Puerto Rico

Associate's Degree - Radiological Technology

Edic College
Martha Serrano