Melissa Serrano

Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.

• Conducted product demonstrations and presentations to potential clients to capture more sales.
• Finalized sales contracts with high-value customers.
• Managed team of 10 regional sales representatives and consistently achieved high sales targets.
• Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
• Prepared sales presentations for clients showing success and credibility of products.
• Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
• Compiled and analyzed data to determine approaches to improve sales and performance.
• Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
• Enhanced profitability by developing pipelines utilizing marketing and sales strategies.

• Built client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems, and following up with potential and existing clients.
• Managed customer relations on ongoing basis to maximize customer retention.
• Supervised daily operations and sales functions to maximize revenue, customer satisfaction, and employee productivity.
• Trained new employees on proper protocols and customer service standards.
• Partnered with vendors and suppliers to effectively manage and budget.
• Managed purchasing, sales, marketing and customer account operations efficiently.
• Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
• Managed inventory and supply chain operations to achieve timely and accurate delivery of goods and services.
• Negotiated contracts with vendors and suppliers to obtain best pricing and terms.
• Developed and maintained relationships with community organizations and agencies.