Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
Researched and analyzed competitor website and advertising links to gain insight into new strategies.
Researched and implemented search engine optimization recommendations in accordance with development methodology.
Overview
2
years of professional experience
Education
Duke University
Durham, NC
Certificate from Digital Marketing
SUNY Albany
Albany, NY
Master of Science from Counseling Psychology
SUNY Oswego
Oswego, NY
Bachelor of Arts from Psychology
Skills
Visitor Behavior Tracking
Profiling User Intent
Campaign Launch and LifeCycle Management
Business Needs Analysis
Overseeing Keyword Placement
A/B and Multivariate Testing
Search Tracking and Reporting
Summary
Proven skills in increasing customer engagement and business visibility in online searches through successful SEO approaches. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities.