Summary
Overview
Work History
Education
Skills
Languages
Quote
Work Availability
Work Preference
Accomplishments
Affiliations
Additional Information
Software
Certification
Interests
Websites
Timeline
OperationsManager
Michael Martucci

Michael Martucci

SEO Lead
Caguas,PR

Summary

Proven skills in increasing customer engagement and business visibility in online searches through successful SEO approaches. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities.

Overview

12
12
years of professional experience
3
3
Languages

Work History

SEO Lead

Bold LLC
Guaynabo, PR
09.2022 - 01.2024
  • Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
  • Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
  • Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
  • Executed tests, collected and analyzed resulting data and identified trends and insights to achieve maximum ROI in paid search campaigns.

Senior SEO Associate

BOLD
Guaynabo
11.2020 - 09.2022
  • Conducted extensive keyword research and implemented page-focused and site-wide optimizations.
  • Performed technical audits and assisted with removal of technical blockers.
  • Closely monitored user behavior using Google Analytics to improve conversion rate
  • Provided mobile optimization and conversion optimization recommendations.
  • Coordinated A/B testing to ensure optimizations with a proven track record are implemented.

Outreach Specialist

Red Ventures
San Juan
03.2020 - 06.2020
  • Participated in brainstorms to conceptualize unique content topics that drive relevant connections between digital brands and consumers.
  • Collaborated with Editorial and Technical SEO teams to prioritize areas of opportunity.
  • Clearly outlined content needs for writers, graphic designers, and other creative stakeholders.
  • Conducted research to identify and qualify potential back link opportunities.

Social Media Analyst

BBVA USA
Caguas
03.2015 - 03.2020
  • Engaged with customers on Facebook, Twitter, Instagram and YouTube via Sprinklr (a unified customer experience management platform) to answer questions, build community, and coordinate problem resolution.

Problem Resolution Specialist

BBVA USA
Caguas
07.2014 - 03.2015
  • Resolved escalated customer concerns submitted by Team Leads, Supervisors, and Social Media by networking with a variety of executive and back-office personnel.

Senior Specialty Services Representative

BBVA USA
Caguas
06.2012 - 07.2014

Education

Certificate - Digital Media And Marketing

Duke University

Master of Science - Educational And Counseling Psychology

State University of New York At Albany
Albany, NY

Bachelor of Arts - Psychology

State University of New York At Oswego
Oswego, NY

Skills

  • Data Analytics
  • Competitor Analysis
  • WordPress
  • Keyword Research
  • Content Development
  • SEO Strategies
  • Time Management

Languages

English
Native or Bilingual
Spanish
Native or Bilingual

Quote

I, a universe of atoms, an atom in the universe.
Richard Feynman

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference

Work Type

Full Time

Location Preference

Remote

Important To Me

Work-life balanceCareer advancementHealthcare benefitsPaid time offFlexible work hoursWork from home option

Accomplishments

Improved New Visits and Conversions by 10% YoY for Q1 2024

Affiliations

  • GESP

Additional Information

Proud papa of an awesome teen and a cantankerous Boston Terrier

Software

GIMP

ChatGPT

Certification

Google Analytics 4 Certification

Interests

Photography

Sports Card Collecting

Baseball

Websites

Timeline

SEO Lead

Bold LLC
09.2022 - 01.2024

Senior SEO Associate

BOLD
11.2020 - 09.2022

Outreach Specialist

Red Ventures
03.2020 - 06.2020

Social Media Analyst

BBVA USA
03.2015 - 03.2020

Problem Resolution Specialist

BBVA USA
07.2014 - 03.2015

Senior Specialty Services Representative

BBVA USA
06.2012 - 07.2014

Certificate - Digital Media And Marketing

Duke University

Master of Science - Educational And Counseling Psychology

State University of New York At Albany

Bachelor of Arts - Psychology

State University of New York At Oswego

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Michael MartucciSEO Lead