Michael Martucci
SEO Lead
Caguas,PR
Summary
Proven skills in increasing customer engagement and business visibility in online searches through successful SEO approaches. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities.
Overview
12
12
years of professional experience
3
3
Languages
Work History
SEO Lead
Bold LLC
Guaynabo, PR
09.2022 - 01.2024
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
- Executed tests, collected and analyzed resulting data and identified trends and insights to achieve maximum ROI in paid search campaigns.
Senior SEO Associate
BOLD
Guaynabo
11.2020 - 09.2022
- Conducted extensive keyword research and implemented page-focused and site-wide optimizations.
- Performed technical audits and assisted with removal of technical blockers.
- Closely monitored user behavior using Google Analytics to improve conversion rate
- Provided mobile optimization and conversion optimization recommendations.
- Coordinated A/B testing to ensure optimizations with a proven track record are implemented.
Outreach Specialist
Red Ventures
San Juan
03.2020 - 06.2020
- Participated in brainstorms to conceptualize unique content topics that drive relevant connections between digital brands and consumers.
- Collaborated with Editorial and Technical SEO teams to prioritize areas of opportunity.
- Clearly outlined content needs for writers, graphic designers, and other creative stakeholders.
- Conducted research to identify and qualify potential back link opportunities.
Social Media Analyst
BBVA USA
Caguas
03.2015 - 03.2020
- Engaged with customers on Facebook, Twitter, Instagram and YouTube via Sprinklr (a unified customer experience management platform) to answer questions, build community, and coordinate problem resolution.
Problem Resolution Specialist
BBVA USA
Caguas
07.2014 - 03.2015
- Resolved escalated customer concerns submitted by Team Leads, Supervisors, and Social Media by networking with a variety of executive and back-office personnel.
Senior Specialty Services Representative
BBVA USA
Caguas
06.2012 - 07.2014
Education
Certificate - Digital Media And Marketing
Duke University
Master of Science - Educational And Counseling Psychology
State University of New York At Albany
Albany, NYBachelor of Arts - Psychology
State University of New York At Oswego
Oswego, NYSkills
- Data Analytics
- Competitor Analysis
- WordPress
- Keyword Research
- Content Development
- SEO Strategies
- Time Management
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Quote
I, a universe of atoms, an atom in the universe.
Richard Feynman
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeWork Location
RemoteImportant To Me
Work-life balanceCareer advancementHealthcare benefitsPaid time offFlexible work hoursWork from home optionAccomplishments
Improved New Visits and Conversions by 10% YoY for Q1 2024
Affiliations
- GESP
Additional Information
Proud papa of an awesome teen and a cantankerous Boston Terrier
Software
GIMP
ChatGPT
Certification
Google Analytics 4 Certification
Interests
Photography
Sports Card Collecting
Baseball
Timeline
SEO Lead
Bold LLC
09.2022 - 01.2024
Senior SEO Associate
BOLD
11.2020 - 09.2022
Outreach Specialist
Red Ventures
03.2020 - 06.2020
Social Media Analyst
BBVA USA
03.2015 - 03.2020
Problem Resolution Specialist
BBVA USA
07.2014 - 03.2015
Senior Specialty Services Representative
BBVA USA
06.2012 - 07.2014
Certificate - Digital Media And Marketing
Duke University
Master of Science - Educational And Counseling Psychology
State University of New York At Albany
Bachelor of Arts - Psychology
State University of New York At Oswego
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