Miguel Pena
Brooklyn
Summary
Professional with strong focus on content creation, prepared to drive impactful results through innovative storytelling and consistent quality. Known for seamless team collaboration, adaptability to changing needs, and unwavering reliability. Possesses advanced skills in digital marketing, social media management, and SEO, coupled with keen understanding of audience engagement and brand voice alignment.
Overview
6
6
years of professional experience
Work History
Content Creator
Self Employed Web
Remote
12.2019 - Current
- Developed engaging social media content strategies to enhance brand visibility and audience engagement.
- Managed a cross-platform audience of 3M+ followers and 261M+ views through data-driven content strategy, viral short-form videos (25M+ views), and consistent storytelling.
- Led end-to-end production of multimedia campaigns, including scripting, filming, editing, blog writing, and visual planning (e.g., storyboards) to align with audience insights and brand objectives.
- Collaborated with cross-functional teams to create cohesive marketing campaigns across multiple platforms.
- Analyzed social media metrics to refine content strategies, ensuring alignment with audience preferences.
- Executed comprehensive content calendars, ensuring timely delivery of multimedia posts aligned with marketing goals.
- Optimized social media profiles for improved searchability and user experience, enhancing overall brand perception.
Marketing Assistant
P3 Services
Remote
03.2025 - 09.2025
- Developed and executed marketing campaigns across digital platforms to enhance brand visibility.
- Analyzed campaign performance data, providing insights for continuous improvement of strategies.
- Streamlined reporting processes, enhancing efficiency in tracking marketing metrics and results.
- Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
- Updated spreadsheets with statistical, financial and non-financial information.
- Supported content creation for corporate social responsibility initiatives to strengthen brand reputation.
- Implemented CRM tools to enhance customer relationship management and drive targeted marketing efforts.
- Oversaw budget allocation for marketing initiatives, ensuring efficient use of resources to maximize ROI.
- Successfully project managed numerous direct mail and email campaigns simultaneously.
Social Media Marketing Consultant
Self Employed Web
Remote
06.2023 - 06.2025
- Analyzed performance metrics using tools like Google Analytics and Hootsuite to optimize campaign effectiveness.
- Conducted market research to identify trends, insights, and competitor strategies for informed decision-making.
- Trained junior team members on best practices in social media management and content creation techniques.
- Conducted market research to inform data-driven decisions in campaign planning and execution.
- Streamlined internal processes related to content creation, scheduling, publishing by using efficient tools like Hootsuite or Buffer.
- Corresponded weekly with clients to discuss campaign strategy and ways to improve engagement for social media marketing activities.
Executive Assistant
Social Cloud Management
Los Angeles
10.2020 - 06.2022
- Prepared comprehensive meeting agendas and minutes, documenting discussions and action items for follow-up.
- Oversaw travel arrangements, optimizing itineraries for cost-effectiveness and convenience for executives.
- Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time.
- Assisted in the development of company policies and procedures, contributing to a more organized work environment.
- Updated spreadsheets and databases to track, analyze, and report on performance and revenue data.
Education
Master of Arts - Digital Journalism And Design
University of South Florida
Florida, Puerto Rico05-2026
Bachelor of Arts - Psychology
Florida Gulf Coast University
Florida05-2021
Skills
- Digital video editing
- Professional photographer
- Hootsuite platform proficiency
- Experienced with ServiceTitan software
- CRM software proficiency
- Social media marketing
- Creative writing
- Strong research skills
- Customer service
Accomplishments
Published Photography
Interviewed by Univision
Recognized by Rolling Stone as a creator
Timeline
Marketing Assistant
P3 Services
03.2025 - 09.2025
Social Media Marketing Consultant
Self Employed Web
06.2023 - 06.2025
Executive Assistant
Social Cloud Management
10.2020 - 06.2022
Content Creator
Self Employed Web
12.2019 - Current
Master of Arts - Digital Journalism And Design
University of South Florida
Bachelor of Arts - Psychology
Florida Gulf Coast University