Moe Isaza
Miami
Summary
Charismatic brand advocate with strong history of success in building relationships, promoting brands and representing organizations in different settings. Knowledgeable about the beverage industry and communicates key messaging effectively. Committed to driving brand awareness and achieving organizational goals.
Overview
8
8
years of professional experience
Work History
Market Manager
Bacardi USA - Ilegal Mezcal
South Florida
05.2024 - Current
- Developed and executed commercial strategies to enhance brand visibility and market presence.
- Led cross-functional initiatives to launch limited extension, ensuring alignment with market demand.
- Analyzed market trends and competitor activities to inform strategic decision-making.
- Managed budget allocation for marketing initiatives, optimizing ROI on campaigns.
- Fostered relationships with key stakeholders to drive partnership opportunities and collaboration.
- Increased market share by identifying and capitalizing on emerging market trends.
Bacardi Portfolio Ambassador
Team Enterprises
Miami, FL
10.2022 - Current
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
- Collaborated with internal and external stakeholders to identify key messages to strengthen current partnerships and establish new ones.
- Increased revenues and supported business goals by developing public relations strategies and campaigns.
Bacardi Portfolio Ambassador
Team Enterprises
Boston, MA
01.2018 - 10.2022
- Represented Bacardi's portfolio in local market, contributing to its growth and success
- Developed organizational skills crucial for this role.
- Supported public relations managers with writing, researching and preparation of materials
- Increased revenues and supported business goals by developing public relations strategies and campaigns.
- Built and maintained positive relationships with our customers by utilizing strategic advocacy plans.
Education
Associate of Arts - Business Administration And Management
North Shore College
05.2002
Secondary School - Business Management
East Boston High School
06.2000
Skills
- Bilingual with expertise in business and beverage operations
- Proficient in Microsoft Applications
- Skilled in Marketing Strategy and Branding
- Communication Strategy Development
- Cross-cultural collaboration
- Research and analysis
- Program Planning
- Customer Engagement
- Sales operations
Accomplishments
- Regained trust with our consumer and customer base to establish presence in market.
- We were able to help our internal stakeholders get a better grasp for category position with Ilegal at the forefront of the conversation.
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Market Manager
Bacardi USA - Ilegal Mezcal
05.2024 - Current
Bacardi Portfolio Ambassador
Team Enterprises
10.2022 - Current
Bacardi Portfolio Ambassador
Team Enterprises
01.2018 - 10.2022
Secondary School - Business Management
East Boston High School
Associate of Arts - Business Administration And Management
North Shore College