Myriam Elisa Quiñones Ayala
San Juan
Summary
Strategic Marketing and Communications Executive with 20+ years of experience orchestrating multi-million dollar campaigns across retail, non-profit, entertainment, and government sectors. Proven track record of developing award-winning multicultural marketing initiatives and managing high-stakes communications for government institutions. Specialized expertise in Hispanic market outreach and international brand development
Overview
7
7
years of professional experience
Work History
Brand Image Supervisor
De La Cruz / Oglivy
San Juan
12.2022 - 11.2024
- Company Overview: Client: Puerto Rico Integrated Transportation Authority (PRITA)
- Spearhead comprehensive advertising campaigns that increased PRITA's brand visibility and public engagement by 40%
- Lead strategic communications for the Tren Urbano Extension Alternative Analysis, facilitating collaboration between multiple stakeholders and maintaining clear communication channels
- Manage campaign budgets exceeding $2M annually while ensuring optimal resource allocation and ROI
- Develop and implement community engagement strategies resulting in 85% positive stakeholder feedback
- Client: Puerto Rico Integrated Transportation Authority (PRITA)
Communications Director & Educational Programs
Puerto Rico's Public Safety Department
San Juan
11.2019 - 01.2022
- Company Overview: Client: 911 & Puerto Rico State Agency for Emergency and Disaster Management (NMEAD)
- Designed and implemented a comprehensive educational program reaching over 500,000 residents, improving proper 911 system usage by 30%
- Established and maintained relationships with 50+ media outlets, securing regular positive coverage
- Managed crisis communications during natural disasters, providing timely updates to 3.2M residents
- Created and executed social media strategy resulting in 200% increase in public engagement
- Client: 911 & Puerto Rico State Agency for Emergency and Disaster Management (NMEAD)
Governor's Auxiliary Press Advisor
La Fortaleza
San Juan
12.2017 - 11.2019
- Company Overview: Governor's Auxiliary Press Advisor
- Served as key communications strategist for the Governor's Office, managing high-profile media relations
- Coordinated international press coverage during crisis situations, reaching audiences of 100M+
- Drafted and translated executive-level communications in both English and Spanish
- Developed media response strategies for sensitive political issues with 95% positive outcome rate
- Governor's Auxiliary Press Advisor
Communications and Translation Consultant
Imaginative Thinking
- Conceptualized and launched Kroger's 'SaludALaVida' Hispanic consumer magazine, reaching 2M+ readers
- Led fundraising events generating over $1.5M in sponsorships and $500,000 in donations
- Managed international client portfolio across USA, México, London, El Salvador, Netherlands, and Australia
- Increased client social media engagement by average of 150% through strategic content development
Education
Master of Science - Internet Marketing
Full Sail University
Florida12-2014
Certificate - Ethnic Marketing
New York University NYU
New York05-2012
Post-Degree Certificate - Entertainment And Bussiness Public Relations
Iberoamerican University
Mexico City05-2003
Bachelor of Arts - Corporate Communications
Sacred Heart University
San Juan, PR12-2002
Skills
- Multicultural Marketing Strategy
- Crisis Communications
- International Brand Development
- Public Relations & Media Relations
- Stakeholder Engagement
- Campaign Development & Execution
- Bilingual content creation (English/Spanish)
- Social Media Strategy
- Project Management
Languages
- Spanish, Native
- English, Native
Timeline
Brand Image Supervisor
De La Cruz / Oglivy
12.2022 - 11.2024
Communications Director & Educational Programs
Puerto Rico's Public Safety Department
11.2019 - 01.2022
Governor's Auxiliary Press Advisor
La Fortaleza
12.2017 - 11.2019
Communications and Translation Consultant
Imaginative Thinking
Master of Science - Internet Marketing
Full Sail University
Certificate - Ethnic Marketing
New York University NYU
Post-Degree Certificate - Entertainment And Bussiness Public Relations
Iberoamerican University
Bachelor of Arts - Corporate Communications
Sacred Heart University
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