

Brand Consultant for Story+Rain , a digital fashion and lifestyle magazine; conceptualized story ideas, wrote copy, developed digital media strategies and provided feedback on brand consistency. // Market Consultant for Waldo's Rescue Pen ; implemented growth strategies, re-branded marketing materials, and leveraged existing relationships to create synergistic partnerships. Improved performance, hiring practices and management systems to facilitate success of client's organization // Market Consultant and Spokesperson for Onlineshoes.Com , an e-commerce startup, across all press outreach, including print media, television appearances, event marketing and PR. // Market Consultant for Presse Productions , a luxury retail start up. Advised Board of Directors on shifts in consumer shopping habits, trends in social activities and lifestyle preferences of the target demographic
Guide clients through the lifecycle of complex real estate transactions throughout Manhattan and The Hampton's at New York's #1 brokerage. // Recognized as a Top 20 Individual Agent , by closed transactions from a pool of 1,300 agents. // Create and implement marketing plans to drive sales. // Communicate with clients to understand preferences, aesthetic vision and budgetary restrictions and deliver curated portfolios of properties resulting in closed transactions. // Provide clients interior design services. Direct design team members including contractors, architects, and vendors to create bespoke physical spaces and end to end customer experiences.
Conceptualized and developed multi-media initiatives consistent with brand messaging. // Produced, and co-hosted the Story+Rain podcast. Pitched and booked celebrity guests. // Wrote content for the lifestyle and wellness space, as well as for featured products. // Responsible for sourcing, hiring and managing teams of videographers, graphic designers, art directors, music producers, events producers, talent and interns. // Worked in tandem with EIC and business development strategist to develop marketing campaigns
Appeared as an on-camera personality responsible for producing and scripting segments. Created and executed compelling story arcs and dramatic visual transformations for 50+ nationally televised segments available to 409MM households // Managed and produced copy creation, conducted on camera interviews and styled imaging for on-air segments and promotions, ensuring alignment of all assets.// Achieved collaboration from Production and Creative teams quickly to achieve on-time delivery.
Promoted 3x within 21 months for the #1 selling women's fashion and lifestyle magazine with 14.2mm monthly readers and 65+ international editions. // Appointed by Editor in Chief to represent the brand and fashion department for press across all media channels. // Selected by Publisher as sole representative of the editorial department in order to generate ad revenue by participating in sales calls with key stakeholders and advertisers. Increased position to 11th of 300 magazines. // Conceptualized strategy and visual direction for Front of Book layouts, styled editorial, cover and celebrity photo shoots.
Skilled multi-media communicator, brand architect and content creator with 20+ years experience developing brand identity. Recognized as an intuitive and persuasive leader with an ability to effectively interpret and create on-brand solutions. Areas of expertise include: communications, writing and producing content, conceptualizing brand strategy, developing rapport with clients and strategic partners, and the ability to effectively communicate to large audiences. Media appearances include: The Today Show, Access Hollywood, Good Day NY, and Hearst Television .
Brand Development
Ideation and brainstorming, identifying growth opportunities, analyzing social trends; creative direction and management. Elevating how a brand is perceived in the market. Developing a positive relationship with target markets, creating an emotional connection among brand, product and customer through on-brand tone, communications, strategy and campaigns while maximizing brand awareness, equity and loyalty.
Integration and Strategy
A visionary storyteller that translates ideas across multiple disciplines, including digital, video, mobile, print and experiential; drives key performance indicators and rapidly adapts to constantly changing brand needs, expectations and evolving market dynamics; strong experience in content-led audience development; interpreting industry trends, data and insights into marketing ideas, audience targeting and brand building.
Waldo's Rescue (Adoption Coordinator) // Georgetown University Alumni Association (Applicant Screener) // NY Cares (Volunteer; Child Welfare) // Animal Haven (Rescue Volunteer) // God our Father Orphanage; Kenya (Volunteer Teacher; Child Welfare)
Fluent: English/Latvian // Proficient: Russian/French // Conversant: Italian
Photography, interior design, cooking, culturally immersive travel, surfing, skiing, Behavioral Science and Psychology reading, animal rescue, blue cheese olives.