Professional Summary
Overview
Work History
Education
Skills
Certification
Timeline

NATALIA GARCÍA ÁVILA

Gaither International
1
Certification
6
years of professional experience

Results-driven Marketing Research Analyst and Account Executive with over 2 years of experience specializing in market analysis, consumer segmentation, and data-driven strategy development. Proven ability to analyze market trends, translate insights into actionable marketing initiatives, and support strategic decision-making across diverse industries. Experienced in managing client relationships and delivering impactful, insight-driven recommendations that drive business growth.

Work History

Finalist for BOA Supply Chain Management Case Study

Bank of America | 01.2022undefined
  • A competition held by Bank of America in 2022, made it to the final round to present our work.

Marketing Research Account Executive

2 Years 4 Months
Gaither International | 05.2024 - Current
  • Analyzed market trends and consumer behavior to generate actionable insights for executive decision-making and strategic planning.
  • Managed 13 client accounts , delivering data-driven recommendations to support category growth and marketing effectiveness.
  • Prepared and presented monthly and annual reports, translating complex data into clear, client-ready insights.
  • Conducted market research to identify target audiences, competitive positioning, and emerging opportunities.
  • Developed and maintained interactive dashboards and enable real-time performance monitoring.
  • Conducted data quality assessments to ensure accuracy and consistency in reporting.
  • Leveraged cross-industry expertise across QSR (Quick Service Restaurants), Automotive, Fuel and Lubricants, Dairy, Banking, Retail (Supermarkets), Telecommunications, Casual Dining, and Pizza sectors.

Quality Control Intern

3 Months
Combe Incorporated | 03.2024 - 06.2024

• Conduct audits reports for suppliers, systems, and processes to ensure adherence to quality standards.

• Lead the Electronic Batch Project, overseeing its planning, execution, and completion.

• Manage complaint reports to monitor and address issues affecting product quality.

• Generate chemical specifications reports.

• Provide assistance to the Director of Quality by undertaking additional tasks and responsibilities as assigned.

Manager

3 Years 5 Months
Sabor de Mexico | 01.2021 - 06.2024
  • In charge of creating contracts, schedules and cash register.
  • Manage inventory, providers and in charge of ordering supply's.
  • In charge to oversee and supervise daily operations and staff.
  • Address concerns and create a welcoming atmosphere.
  • Knowledge in a variety of beverages and cocktails
  • Can work in fast-paced environment and ability to multitask.

Marketing Consultant

2 Years 3 Months
Independant | 01.2022 - 04.2024
  • Developed comprehensive marketing strategies to enhance brand (Sabor de México Rest) visibility and engagement.
  • Conducted market (AirB&B) research to identify emerging trends and customer preferences.

TCC Agent, AMA Member

1 Year
Think Creative Consulting | 01.2022 - 01.2023
  • Assistant to the TCC presidents, were I supported varios proyectos, organized meetings and manage social media accounts
  • Conducted a marketing investigation for the UPRRP PREH Program to identify factors that affect student retention and provide strategies to boost the retention.
  • Participated in a mystery shopper investigation for coffee shops
  • Active member of the American Marketing association UPRRP chapter

Education

Bachelor's Degree - Business Administration, Concentration in Marketing Management, Minor in Foreign Languages in Mandarin

University of Puerto Rico, Rio Piedras | 12.2023

AMA Member 2022-2023

Think Creative Consulting Assistant 2021-2023

Finalist for BOA Supply Chain Management Case
Study 2022

High School Diploma

Academia San Jorge | 05.2019
Salutatorian, Honor Society Member and Athlete

Skills

Marketing Strategy Development and Market Research
Digital Marketing (SEO
SMO
PPC)
Social Media Management and Content Creation (Meta
Canva)
Trilingual: Spanish (Native)
English (Fluent)
Mandarin (Basic)
Google Workspace (Docs
Sheets
Slides) and Microsoft Office
Advanced Excel (data analysis
reporting
dashboards)
SPSS (basic knowledge)
Analytical Thinking and Problem-Solving
Team Collaboration and Cross-Functional Coordination
Time Management and Multitasking
Adaptability and Flexibility

Certification

  • SPSS 29 Certification
  • Certification For Tableau Fundamentals
  • Certification for CITI Program Course

Timeline

Marketing Research Account Executive

Gaither International
05.2024 - CurrentRead More

Quality Control Intern

Combe Incorporated
03.2024 - 06.2024Read More

Finalist for BOA Supply Chain Management Case Study

Bank of America
01.2022 Read More

Marketing Consultant

Independant
01.2022 - 04.2024Read More

TCC Agent, AMA Member

Think Creative Consulting
01.2022 - 01.2023Read More

Manager

Sabor de Mexico
01.2021 - 06.2024Read More

Academia San Jorge

High School Diploma
Read More

University of Puerto Rico, Rio Piedras

Bachelor's Degree from Business Administration, Concentration in Marketing Management, Minor in Foreign Languages in Mandarin
Read More
NATALIA GARCÍA ÁVILA