Dynamic content specialist with a proven track record of enhancing brand visibility through high-quality content. Proficient in researching, writing, and editing diverse editorial pieces. Works with minimal input to produce engaging, authoritative, and error-free work. Autonomous yet communicative with an eight-year history of superior performance in remote environments.
Hi, I’m
Natalia Merced
San Juan
Summary
Overview
8
years of professional experience
Work History
BOLD
Content Writer
09.2023 - Current
Job overview
- Promoted to write primary content for the lead revenue-generating brand in the first year.
- Boosted brand visibility by consistently producing high-quality, SEO-optimized content.
Hasta 'Bajo Project
Content Creator
03.2021 - Current
Job overview
- Conceptualized and refined the brand's visual identity, tone, and message.
- Grew the brand's follower count from 500 to over 8K in a year.
Yemaya Films
Production Coordinator
01.2022 - 03.2022
Job overview
- Coordinated flight and travel details for all cast members.
- Collaborated with vendors to ensure all cast and crew's needs were met during peak production periods.
IHeart Radio
Local Producer
10.2021 - 02.2022
Job overview
- Liaised with artists and interviewers to coordinate meetings and successfully complete episodes.
- Presented production ideas and determined creative scenarios for production and delivery.
ZTVZ
Brand Manager
08.2020 - 12.2021
Job overview
- Developed and distributed press material for all new music and visual releases.
- Produced music video for single "Déjate Querer".
Buena Vibra Group
Content Creator
12.2019 - 02.2021
Job overview
- Cultivated a loyal following on social media platforms for high-earning brands through consistent posting schedules and authentic community engagement strategies.
- Continuously honed content strategy by regularly monitoring data analytics, using insights to inform future decision-making and drive ongoing improvements.
Buena Vibra Group
Freelance Writer
03.2017 - 03.2019
Job overview
- Wrote and edited engaging articles centered around entertainment, culture and fashion.
- Created content for social media platforms to increase client's following and engagement rate.
Education
Carlos Albizu UniversitySan Juan, PR
Master of Arts from Counseling Psychology
06-2023
University Overview
University of Puerto Rico, Río PiedrasSan Juan, PR
Bachelor of Arts from Public Relations And Advertising
07-2018
University Overview
Skills
- Editorial writing
- Editing and proofreading
- Attention to detail
- Interviewing
- Content creation
- Video editing
- Cloud-based environments
- SEO
Publications
Publications
- Remezcla: Bad Bunny Brings Back La Nueva Religión for a Night of Trap, Star Power & Revelation. Oct 13, 2023
- Hasta 'Bajo Project: Realismo Mágico y el arte de enamorarse en el Caribe. Sept 11, 2022.
- Negrxs: Embelesá con Moréna Espiritual.
- La Aguja Negra: ZTVZ: Una odisea espacial.
- La Aguja Negra: La corriente fría de Katarsis.
- Diarios Negros: Jhonny Hendrix da un hijueputazo susurrado.
- Diarios Negros: Kissy Perea da la batalla por el Pacífico Colombiano.
- Diarios Negros: A Seat At The Table: Mai-Elka Prado.
- Buena Vibra: Esty y el poder transformativo del roller skating.
- Buena Vibra: Claudia Calderon es un camaleón
- Buena Vibra: Pornografía feminista: Una propiesta ética.
- Buena Vibra: Mela es la amiga que necesitamos. Siempre nos habla claro.
& more.
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Content Writer
BOLD
09.2023 - Current
Production Coordinator
Yemaya Films
01.2022 - 03.2022
Local Producer
IHeart Radio
10.2021 - 02.2022
Content Creator
Hasta 'Bajo Project
03.2021 - Current
Brand Manager
ZTVZ
08.2020 - 12.2021
Content Creator
Buena Vibra Group
12.2019 - 02.2021
Freelance Writer
Buena Vibra Group
03.2017 - 03.2019
Carlos Albizu University
Master of Arts from Counseling Psychology
University of Puerto Rico, Río Piedras
Bachelor of Arts from Public Relations And Advertising
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