Nicole Arriaga Perry
Guaynabo
Summary
Self-driven professional with experience in the analysis, development, and execution of integrated marketing and communications strategies that drive brand growth and enhance consumer engagement. Proven ability to collaborate with cross-functional teams, fostering strategic and analytical thinking alongside core competencies. Known for a proactive and results-oriented approach, consistently seeking new challenges to elevate career growth and expand knowledge. Committed to delivering exceptional results and exceeding expectations in all initiatives.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Marketing Analyst - PR & LATAM
The Hershey Company
07.2023 - Current
- Conducted regular competitive analysis to stay informed on industry trends and adjust marketing strategies accordingly.
- Supported the development and implementation of the brand plans for the HERSHEY’S & KISSES portfolio for Puerto Rico and LATAM, based on consumer and market insights.
- Analyzed market, portfolio and sales data in collaboration with cross-functional teams, to identify opportunities for growth on Puerto Rico and LATAM markets.
- Responsible for the execution and activation of the brand strategy in cross channels and media outlets.
- Collaborated with advertising agencies to develop and execute targeted campaigns for core and seasonal products, enhancing consumer engagement and driving sales.
- Ensured alignment with brand guidelines while optimizing budget allocation to maximize campaign effectiveness and meet KPI's.
Customer Interaction Strategist
Lopito, Ileana & Howie
01.2019 - 06.2023
- Build and maintained strong relationships with clients and suppliers to maximize productivity, quality, and effectiveness.
- Developed highly efficient media mix recommendations based on campaigns' and clients' goals.
- Managed multiple clients' budgets simultaneously, responsible for media allocation, accruals, and billing processes.
- Developed and optimized strong KPIs for each assigned client.
- Supervised traditional and digital media buying implementation and reporting procedures.
Customer Interaction Executive & Analyst
Lopito, Ileana & Howie
02.2016 - 01.2019
- Driven to negotiate best low cost possible with variety of suppliers and vendors to ensure cost efficiency for clients.
- Responsible for implementation and monitoring of traditional and digital media buys for multiple clients, simultaneously.
- Prepared audience & media analyses for each category assigned.
- Worked on monthly post-buy reports to monitor defined KPIs.
- Conducted billing processes, invoice reconciliation and closing monthly budget reports.
Education
Professional MBA -
Florida International University
05.2023
Bachelor of Arts - Public Relations
Universidad Del Sagrado Corazón
05.2016
Skills
- Strong leadership and interpersonal skills
- Negotiation Skills
- Data Analysis
- Detailed-oriented
- Team player and collaborative
- Strategic planning
- Nielsen's Software
- Organizational Skills
- Budget management
- Public Speaking
Certification
- Google Ads certifications
- Meta Certified Media Planning Professional
- Introduction to Digital Marketing Certification
- LinkedIn Certifications
Extracurricular Activities & Achievements
- Introduction to Digital Marketing Certification
- LinkedIn Certifications
- Speaker at Women Who Lead Event 2019
- Speaker at the PRAD 2023 (Asociación Publicitaria de PR)
Languages
Spanish
Native language
English
Proficient
C2
French
Beginner
A1
Timeline
Marketing Analyst - PR & LATAM
The Hershey Company
07.2023 - Current
Customer Interaction Strategist
Lopito, Ileana & Howie
01.2019 - 06.2023
Customer Interaction Executive & Analyst
Lopito, Ileana & Howie
02.2016 - 01.2019
Professional MBA -
Florida International University
Bachelor of Arts - Public Relations
Universidad Del Sagrado Corazón
- Google Ads certifications
- Meta Certified Media Planning Professional
- Introduction to Digital Marketing Certification
- LinkedIn Certifications
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