Summary
Overview
Work History
Education
Skills
Timeline
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Nicole Vaz

Bayamón

Summary

Dynamic Business Development and Product Performance Leader with 10+ years of experience in e-commerce, travel, and technology sectors across Latin America. Proven expertise in driving revenue growth, managing key client relationships, and executing commercial strategies aligned with global objectives. Strong track record in cross-functional collaboration, stakeholder management and negotiation. Adept at identifying business opportunities, leading high-performing teams, and delivering innovative solutions in payments, pricing, and compliance.

Overview

10
10
years of professional experience

Work History

Product Performance Manager LATAM

Booking.com
04.2023 - Current
  • Localized global product strategies for Payments, Pricing, Tax & Compliance, and Advertising solutions, ensuring alignment with regional business objectives.
  • Drove 25% YoY growth in advertising revenue and achieved an 85% satisfaction score for product rollouts (company average: 77%).
  • Led cross-functional collaboration with commercial, product, and sales teams to deliver on key KPIs and develop business cases for local market opportunities.
  • Analyzed market trends and client feedback to identify and implement innovative business opportunities.

Market Team Manager Caribbean

Booking.com
10.2019 - 03.2023
  • Managed a team of 10 account professionals, overseeing commercial relationships and performance for the Caribbean market.
  • Achieved product adoption targets (100%) and surpassed room nights sold targets by 15% via commercial goals, sales targets & local team strategy.
  • Planned and executed 4+ annual partner events, strengthening stakeholder relationships and brand presence in the region.
  • Conducted training, performance reviews, and fostered professional development, driving team success and client satisfaction

Key Account Manager LATAM

Booking.com
10.2019 - 04.2023
  • Managed commercial partnerships with top global clients in Latin America (Marriott, IHG, Hilton, Accor), achieving a 30% YoY increase in room nights sold through enhanced product adoption and pricing strategies.
  • Developed and executed annual account plans with clear KPIs, focusing on revenue growth and market expansion.
  • Influenced local teams to align with regional and global strategies, ensuring consistent client engagement and results.

Hotels Account Manager

Booking.com
09.2015 - 12.2017
  • Built and maintained strong relationships with accommodation clients in Puerto Rico and the Virgin Islands, driving a 20% increase in incremental revenue through tailored performance optimization and strategic commercial negotiations.
  • Identified and onboarded new clients, expanding regional market share and supporting business growth initiatives.
  • Provided market insights and participated in industry events to strengthen the market position.

Education

Bachelor of Science - Business Administration And Marketing

Universidad Del Sagrado Corazon
Guaynabo, Puerto Rico
01-2011

High School Diploma -

Academia San Jose
Guaynabo, Puerto Rico
01-2007

Skills

  • Client Relationship Management (Top & Middle Management)
  • Business Development & Strategic Negotiation
  • Payments & Digital Commerce Solutions
  • Cross-functional Team Leadership
  • Revenue Growth & KPI Management
  • Market & Trend Analysis
  • Project Planning & Execution
  • Proficient in English & Spanish
  • MS Office Suite

Timeline

Product Performance Manager LATAM

Booking.com
04.2023 - Current

Market Team Manager Caribbean

Booking.com
10.2019 - 03.2023

Key Account Manager LATAM

Booking.com
10.2019 - 04.2023

Hotels Account Manager

Booking.com
09.2015 - 12.2017

Bachelor of Science - Business Administration And Marketing

Universidad Del Sagrado Corazon

High School Diploma -

Academia San Jose

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Nicole Vaz