PAOLA K. BATISTA CRUZ
San Juan
Summary
Enthusiastic digital marketing specialist with a knack for data-driven campaign optimization and a passion for innovative engagement strategies. Adept at merging analytical insights with creative approaches to drive growth. Exceptional communicator with a penchant for strategic planning and a commitment to ongoing professional development in modern marketing techniques.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Digital Marketing Analyst
Red Ventures PR
06.2022 - Current
- Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement
- Collaborated with creative and engineering teams, resulting in 20% improvement in site UX
- Successfully tested and reported on website optimization strategies to boost online engagement by 10%
- Produced weekly KPI reports, identifying 5+ strategic market opportunities each month.
Social Media Management (Freelance)
Rooster Kickz
05.2022 - Current
- Managed social media achieving average 30% growth in followers across platforms
- Designed and executed monthly content calendars that boosted engagement by 30%
- Implemented marketing strategies that increased conversion rates by 18%.
Server
Havana Restaurant
05.2021 - 05.2022
- Delivered exceptional service leading to 25% increase in repeat customers
- Managed 8-table sections efficiently, ensuring timely service and customer satisfaction rate
- Upsold menu items, resulting in 15% increase in average bill totals.
- Worked with POS system to place orders, manage bills, and handle complimentary items
Sales Administration Jr. Analyst
Colgate/Palmolive
11.2020 - 05.2022
- Re-structured Sales Administration department, improving sales analytics processes by 40%
- Generated monthly forecasting information to contribute to executive reports
- Enhanced administrative efficiency for CDT, reducing logistical errors by 15%.
- Recommended financial solutions to senior analysts based on detailed financial reporting
Bartender/cashier
Verbena Distrito T-Mobile
08.2021 - 02.2022
- Managed high-pressure drink orders, achieving 95% accuracy rate
- Maintained excellent service even during peak hours, handling 20-30 customers in quick succession
- Achieved cash handling accuracy of 99.9% during bar closings.
Social Media Management
Rivera Marketing and Media Group
05.2020 - 11.2020
- Increased social media engagement for clients by average of 35%
- Developed and managed content calendars for each platform to establish timely and relevant posts
- Analyzed marketing data and re-strategized, improving client campaign ROI by 22%.
Head Host/Server
Oceano Restaurant
10.2015 - 03.2020
- Trained and mentored 20+ staff members, improving overall team efficiency by 30%
- Assisted managers with sensitive tasks, maintaining 100% confidentiality
- Ensured guest satisfaction, resulting in 20% growth in positive online reviews.
Marketing Intern
Programa Enlace UPRRP
09.2019 - 12.2019
- Boosted social media job and internship postings engagement by 40%
- Assisted in coordinating 10+ recruitment events, aiding over 500 students in their job search.
Marketing Intern
B. Fernandez & Hermanos
03.2018 - 07.2018
- Streamlined administrative processes, increasing department efficiency by 25%
- Supported brand managers in executing 10+ advertising campaigns
- Coordinated marketing materials delivery with 95% on-time rate, saving costs and ensuring campaign effectiveness.
Education
Master's Degree in Digital Marketing -
University of Sagrado Corazon
San Juan, Puerto Rico12.2021
Bachelor in Business Administration (AACSB Accredited) - Marketing
University of Puerto Rico- Rio Piedras Campus
San Juan, Puerto Rico12.2019
Skills
- Advance Office Suites
- Google (Docs, Sheets, Slides)
- Social Media Management
- Analytical Thinking
- Content Creator
- Excellent Communication
- Organization and Time Management
Skills Interests
Skills: SPSS, Bloomberg, Open Table system, Excel VBA, SAP, BI, SQL, DataBricks, Tableau, Canva, Make, Jira, Hootsuite, Trello, Asana, Monday, Figma, Google Suites
Interests: Wine Enthusiast, Runner, Environmental Documentaries
Certification
Google Analytics
Languages
Spanish, English
Native language
Spanish
Proficient
C2
English
Proficient
C2
Timeline
Digital Marketing Analyst
Red Ventures PR
06.2022 - Current
Social Media Management (Freelance)
Rooster Kickz
05.2022 - Current
Bartender/cashier
Verbena Distrito T-Mobile
08.2021 - 02.2022
Server
Havana Restaurant
05.2021 - 05.2022
Sales Administration Jr. Analyst
Colgate/Palmolive
11.2020 - 05.2022
Social Media Management
Rivera Marketing and Media Group
05.2020 - 11.2020
Marketing Intern
Programa Enlace UPRRP
09.2019 - 12.2019
Marketing Intern
B. Fernandez & Hermanos
03.2018 - 07.2018
Head Host/Server
Oceano Restaurant
10.2015 - 03.2020
Master's Degree in Digital Marketing -
University of Sagrado Corazon
Bachelor in Business Administration (AACSB Accredited) - Marketing
University of Puerto Rico- Rio Piedras Campus
Google Analytics
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