Paola Rivera Kinard
Summary
Organized and dependable candidate ready to take on diverse writing projects. Successful at managing multiple priorities with a positive attitude and a sharp eye for detail. Eager to find new and creative ways to meet client needs and specifications.
Overview
3
3
years of professional experience
Work History
Copywriter
Puerto Rico Computer Services & W@W Digital
08.2021 - 03.2024
- Wrote advertising copy for online content, that addressed client needs and adhered to overarching brand identity and personality.
- Increased brand awareness through the creation of compelling content for website pages, blog posts, and email newsletters.
- Selected high-quality photos and videos to complement written copy.
- Improved search result rankings with targeted SEO strategy.
- Drafted speeches for company executives and advised on media talking points.
Social Media Manager
Puerto Rico Computer Services & W@W Digital
08.2021 - 03.2024
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Conducted research to determine current benchmark trends and audience preferences.
- Conducted regular competitor analyses, identifying opportunities to differentiate from other brands in the industry.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
- Increased brand awareness by developing and implementing effective social media strategies.
Education
Master of Arts - Emerging Media Studies
Boston University
Boston, Massachusetts01.2021
Bachelor of Arts - English Literature
University of Puerto Rico – Rio Piedras
San Juan, Puerto Rico06.2018
Bachelor of Arts - Plastic Arts
University of Puerto Rico - Mayaguez
Mayagüez, Puerto Rico05.2016
Skills
- Social Media Content Creation
- Copywriting (Digital/SEO/etc)
- Market & Competitor Research
- Content Scheduling
- Editing and Proofreading
- Bilingual (English & Spanish)
- Translation Skills
- Critical Thinking
- Interpersonal Skills
- Attention to Detail
- META Business Suite
- Google Drive
Timeline
Copywriter
Puerto Rico Computer Services & W@W Digital
08.2021 - 03.2024
Social Media Manager
Puerto Rico Computer Services & W@W Digital
08.2021 - 03.2024
Master of Arts - Emerging Media Studies
Boston University
Bachelor of Arts - English Literature
University of Puerto Rico – Rio Piedras
Bachelor of Arts - Plastic Arts
University of Puerto Rico - Mayaguez
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