Rachel Roman Lugo
Guaynabo
Summary
Progressive, intelligent and analytical with top-notch business acumen and strategic planning skills, in Sales & Marketing. Skilled in MEDIA & RETAIL businesses, market trends and customer preferences. Instrumental in helping companies remain responsive and proactive in dynamic conditions.
Overview
3
3
years of professional experience
Work History
MARKTETING & SALES BUSINESS CONSULTING
MS
GUAYNABO, 00969
08.2021 - Current
- Provide independent cross-industry consulting with emphasis on sales, marketing, distribution solutions for local and multinational industries in Puerto Rico
- Services encompass strategic planning, business analysis, market research, evaluation of risks and opportunities, business development, distributor identification and negotiations, and problem solving
- Business / Sales Forecasting & Management, Strategic Planning, Customer Relations Management, Negotiations, Presentations & Consultations, Innovative Marketing and Merchandising, Performance Improvement, Product Launch & Market Presentation, Market Sizing & Opportunity Assessment, Competitive Product Positioning, Team Leadership & Performance Growth, Analytical & Conceptual Problem Solving.
- Managed daily operations of business, including hiring and training staff.
- Developed strategic plans to increase profitability and efficiency.
- Identified new opportunities for growth, expansion, and diversification.
- Created marketing campaigns to attract new customers.
- Negotiated contracts with vendors and suppliers.
- Analyzed industry trends to develop competitive strategies.
- Maintained relationships with existing clients by providing superior customer service.
- Researched potential partners in order to expand services offered.
- Organized events such as trade shows and conferences.
- Reviewed legal documents related to business operations.
- Provided direction and guidance to employees.
- Monitored performance of personnel against goals set forth by the company.
- Served as a liaison between the organization and external stakeholders.
- Participated in meetings with investors regarding financing options for the company.
- Set pricing structures according to market analytics and emerging trends.
- Promoted business on social media platforms to maximize brand identity and generate revenue.
- Supervised performance of workers with goals of improving productivity, efficiency and cost savings.
- Led startup and creation of operational procedures and workflow planning.
- Oversaw project execution, phase progress, workmanship and team performance to drive on-time completion of deliverables.
- Oversaw staff hiring, initiating new training and scheduled processes to streamline operations.
- Developed and implemented successful sales strategies to meet business goals.
- Negotiated with vendors to gain optimal pricing on products resulting in substantial increase in profit margin.
- Analyzed client business needs and assisted in determining appropriate resources and strategies.
- Enhanced operational performance by developing effective business strategies, systems and procedures.
- Employed and managed vendors by negotiating deliverables, cost and expected quality.
- Hosted special events to boost brand awareness and increase community engagement.
- Managed sales presentations to promote product and brand benefits.
- Executed performance reviews to encourage improved productivity for team members.
- Conducted market research activities and competitive analysis to facilitate implementation of aggressive company marketing strategy.
- Coordinated with technical and IT teams to develop company website and create online advertisements.
- Determined pricing for products or services based on costs and competition.
- Interviewed, trained and supervised employees.
- Resolved issues quickly through meticulous research and quick decision-making.
- Supervised company social media and marketing efforts to expand brand awareness and attract new customers.
- Created and implemented marketing and advertising strategies to support revenue goals and promote strategic growth.
- Mentored and trained new hires on sales techniques and customer service procedures.
- Delegated work to staff, setting priorities and goals.
- Formed and sustained strategic relationships with clients.
Sales Representative
Employer History & Tasks
- Top Leaders Companies in Puerto Rico: Bmedia, Gustazo, Metro and Casiano Communications….market intelligence including full P&L responsibility for market, product and image management
- Background in major corporate environments, with some start-up/entrepreneurial experience
- Comfortable with full or collaborative responsibility for strategic direction of organization's product/service lines, new account development, relationship sales, consultative sales, territorial management, strategic and tactical sales planning, integrating priorities between sales territories while integrating global marketing strategies
- Technical skills include regional forecasting, feasibility analysis, market research, speaker development programs and social media information management.
- Developed business plans and strategies for new product launches.
- Analyzed industry trends to identify potential opportunities for growth.
- Identified and secured strategic partnerships with vendors and suppliers.
- Managed marketing campaigns to increase brand awareness and visibility.
- Negotiated contracts with customers, vendors, and partners.
- Established pricing structures for products and services.
- Built a team of highly-skilled professionals to support business objectives.
- Collaborated with internal stakeholders on budgeting decisions and forecasts.
- Organized events such as trade shows, conferences, workshops.
- Coordinated efforts between various departments to ensure alignment.
- Prepared presentations on business progress for investors and board members.
- Maintained relationships with key clients to secure repeat business.
BUSINESS DEVELOPMENT & OPERATIONS MANAGEMENT
- Assessment, Design, Counsel and Support on Business and Operational Practices, Definition of Best Practices and Infrastructure to Improve Current Policies, Procedures, Processes and Workflow, Recommendations and Program Design for Inventory Management and Loss Prevention and Rolling Stock Replenishment Strategies
- Operational, legal and regulatory compliance, Human Resources, Service/tenant contracting, Sales & Marketing Intelligence, Licensing for operations and events, World-Class Client Portfolio, Public Relations, F&B-Shop / Restaurant.
STRATEGIC PLANNING MANAGEMENT
- Start-Up Operations Management, Financial Planning & Analysis, Contract Negotiations / Suppliers Agreements, Inventory Management, Media & Advertising, Operational & Fiscal Management, Staffing & Human Resource Administration, Business Partnership.
Education
BBA - ADVERTISING
UNIVERSITY OF SACRED HEART
SAN JUAN PUERTO RICO 05-2009
Skills
- Planning and execution
- Business Analysis
- Solution Implementation
- Business Development
- Training proficiency
- Organizational Development
- Presentation Skills
- Account Retention
- Strategic development
- Training and mentoring
- Stakeholder Relations
- Business Planning
- Project Management
- Strategic Planning
- Performance Improvement
Affiliations
- Crossfit athlete
- Beach tennis player
- Chef
- Pilates
- Holistic coaching
Languages
Spanish
First Language
English
Advanced (C1)
C1
Accomplishments
- 2010 Top Sales SME
- 2011 Top Sales SME
- 2012 Top Sales SME
- 2016 Top Sales SME
- 2017 Top Sales SME
References
References available upon request.
Timeline
MARKTETING & SALES BUSINESS CONSULTING
MS
08.2021 - Current
Sales Representative
Employer History & Tasks
BUSINESS DEVELOPMENT & OPERATIONS MANAGEMENT
STRATEGIC PLANNING MANAGEMENT
BBA - ADVERTISING
UNIVERSITY OF SACRED HEART
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