RAFAELA GABARDO
Curitiba
Summary
Proven track record of growth marketing, enhancing key performance indicators (KPIs) through expert digital marketing, branding and communication strategy development. Adept at content management, qualitative research, and executing strategic marketing and public relations initiatives to drive impactful results. Extensive experience across both B2C and B2B sectors, leveraging a deep understanding of market dynamics to optimize performance and engagement.
Overview
6
6
years of professional experience
1
1
Certification
Work History
International Marketing Analyst
MJV Innovation Consultancy
02.2024 - Current
- Developed and analyzed marketing campaigns for major clients including Coca-Cola, Santander, and Unilever.
- Led more than 10 CRM campaigns with sales teams to support strategic goals.
- Supported social media strategy by creating targeted content for 3 channels.
- Designed and managed more than 30 email marketing campaigns to boost engagement metrics.
Digital Content Specialist
Content Agency
06.2023 - 12.2023
- Develop and execute multi-channel marketing strategies.
- Analyze audiences, trends, and competitors to guide strategy.
- Create engaging content that meets marketing goals.
Marketing and Public Relations Administrator
Skelt Beauty Brands
10.2021 - 05.2023
- Execute marketing initiatives across various platforms for cohesive impact.
- Develop and uphold brand identity with consistent messaging and visuals.
- Plan and launch marketing strategies for 4 new products, including promotions and events.
- Manage influencer marketing campaigns to boost brand visibility, impacting more than 10 million people.
Content Strategist
Digital Hunt Agency
01.2021 - 10.2021
- Monitored industry trends and competitor activity to stay competitive in the digital space.
- Created editorial calendars to manage and track the company’s online presence.
- Advised on writing effective headlines, meta descriptions, and calls-to-action to boost conversions.
Marketing Specialist
High Pulse Gym Chain
01.2020 - 12.2020
- Increased brand awareness with targeted marketing campaigns.
- Boosted lead generation via engaging social media content.
- Enhanced brand reputation through strategic PR and media outreach.
- Used market trends and consumer insights for data-driven decisions.
Branding Analyst
Orna Group
04.2018 - 01.2020
- Manage brand messaging consistency across platforms.
- Optimize digital marketing campaigns to enhance engagement and conversion rates.
- Organize impactful promotional events for product launches and company announcements.
- Boost brand reputation through strategic marketing initiatives, achieving a 1 million mark in sales.
- Oversee influencer marketing projects from inception to completion.
Education
Bachelor's - Communications
Universidade Católica Do Paraná
Curitiba, Parana, Brazil12.2014
Specialization - Digital Marketing
Conquer
Curitiba, Parana, Brazil12.2022
Skills
- Marketing Strategy Development
- Content Management
- Influencer outreach
- Exceptional interpersonal communication
- Campaign Management
- Digital Marketing Strategy
Languages
Portuguese
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Spanish
Bilingual or Proficient (C2)
French
Elementary (A2)
Certification
Growth Marketing Program, Reforge
Ux Writer, Aldeia Company
Trend Forecasting, Aldeia Company
Content Marketing, Rock University
Influence Marketing Manager, EBAC
Additional Information
I am open to relocation.
Timeline
International Marketing Analyst
MJV Innovation Consultancy
02.2024 - Current
Digital Content Specialist
Content Agency
06.2023 - 12.2023
Marketing and Public Relations Administrator
Skelt Beauty Brands
10.2021 - 05.2023
Content Strategist
Digital Hunt Agency
01.2021 - 10.2021
Marketing Specialist
High Pulse Gym Chain
01.2020 - 12.2020
Branding Analyst
Orna Group
04.2018 - 01.2020
Bachelor's - Communications
Universidade Católica Do Paraná
Specialization - Digital Marketing
Conquer
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