Roberto C Coll Lugo
Toa Baja,Puerto Rico
Summary
Sales professional with a proven record at Frito Lay, driving a 15% increase in territory sales through effective merchandising and client relationship management. Recognized for strong teamwork and leadership, consistently exceeding sales targets while improving delivery efficiency and customer service.
Overview
23
23
years of professional experience
Work History
Shipmate
Coast Guard
Cape May, New Jersey
01.2005 - 08.2025
- Exhibited strong commitment to service, discipline, and attention to detail.
- Utilized critical thinking and problem-solving skills in structured, high-stakes environments.
- Enhanced teamwork and communication abilities through rigorous training and collaborative operations.
Salesman
Pan Pepin
Bayamon, Puerto Rico
06.2005 - 12.2024
- Achieved 'Salesman of the Year' award seven times, demonstrating exceptional sales performance across all subdivisions.
- Managed established sales territory, consistently surpassing targets and expanding market share for bakery products.
- Developed strong relationships with store managers and buyers at major grocery chains and independent retailers.
- Optimized daily delivery routes, enhancing product delivery timelines and minimizing operational costs.
- Executed strategic merchandising initiatives to enhance product visibility and increase sales volume.
Salesman
Frito Lay
Cataño, Puerto Rico
01.2003 - 05.2005
- Operated and managed dedicated sales route, ensuring timely delivery and effective merchandising of snack products.
- Increased sales within assigned territory by 15% through strategic product placement and promotions.
- Negotiated shelf space and constructed displays to enhance visibility and stimulate impulse purchases.
- Maintained accurate inventory records while managing all aspects of product returns and credits.
Education
High School Diploma -
Isidro A Sanchez
Luquillo PR05-2002
Skills
- Sales territory management
- Client relationship management
- Route optimization
- Product merchandising
- Inventory control
- Customer service excellence
- Time management strategies
- Team leadership
Timeline
Salesman
Pan Pepin
06.2005 - 12.2024
Shipmate
Coast Guard
01.2005 - 08.2025
Salesman
Frito Lay
01.2003 - 05.2005
High School Diploma -
Isidro A Sanchez