Press and Communication Director
Central Administration, President Office UPR
10.2023 - Current
- Lead internal and external communications of the university, marketing, and promotional activities throughout university.
Rosa Delia MELÉNDEZ CARTAGENA
San Juan
Summary
Experience in the communication and management industry and University, both in the public and private sector. Experience as a news reporter, television anchor and producer; with an additional year in positions such as Public Relations and Marketing for companies in Puerto Rico and Florida. Now, I continue to work in radio and television management and production and working as a consultant for several pharmaceutical entities and part time professor. I have also worked as assistant to president in several institutions.
Communications professional with proven track record of developing and implementing effective communication strategies. Known for fostering team collaboration and achieving impactful results. Reliable and adaptable, skilled in media relations and content development.
Work History
Project Manager in Communication
Central Administration, President Office UPR
05.2023 - Current
- Attend to all the communication projects of the president of the institution.
Professor
University of Puerto Rico, Rio Piedras Puerto Rico
08.2022 - Current
- Instructed one undergraduate section of Public Relations Campaign course – Communication and Information Faculty
Assistant President
Caribbean University, Bayamón, Puerto Rico
06.2021 - Current
- Attend the president's agenda
- Follow up on your communications
- Marketing and recruitment students
- Monitor all the activities
- Supervise academic team
News Anchor and Reporter
Notiseis 360, WIPR
01.2019 - Current
- Presents the news of the day and reports on breaking news
- Executes and coordinates with production special coverages, interviews, and segments
News Director and General Coordinator
Radio Universidad, University of Puerto Rico
02.2020 - 06.2021
- Administrates and supervises the daily operations of the WRTU-FM and WRUO-FM radio stations, as well as their webpages, streaming services and social media portals.
- Oversees administrative, technical aspects, programming, and development of Radio Universidad.
- Produces and directs the daily morning news segment "Hoy en las noticias".
- Manages a team of over 40 employees from five departments within the radio station and students courses.
Communications and Public Relations Specialist
PharMaCon – Health Public Relations and Marketing Agency
08.2016 - 01.2020
- Coordinates Public Relations and Communications for pharmaceutical entities such as Pfizer, Glaxo, Cardinal Health, Merck, Asociación de Salud Primaria, and Asociación Puertorriqueña del Pulmón.
- Prepares interviews and press conferences.
- Organizes internal and external activities, such as training, award ceremonies and workshops
Quality Consultant
Department of the Treasury of Puerto Rico
05.2017 - 06.2019
- Prepare effective customer service seminar and programs
- Work with Crisis Management, in agency offices
Public Relations, Communications, Promotion, and Marketing Executive Director
Interamerican University of Puerto Rico
04.2002 - 06.2014
- Lead internal and external communications of the university, marketing, and promotional activities throughout university.
- Maintained university up to date with technological services for recruiting students online.
- Managed Budget of three millions dollars and supervised over 70 employees across the eleven campuses in Puerto Rico and Florida.
- Produced the “Yo Soy La Inter” and “100 Años Haciendo Caminos” campaign for the hundred-year anniversary of the Interamerican University of Puerto Rico.
- Represented the President of the university in numerous activities.
- Developed, recommended and maintained editorial policy and branding guidelines.
- Assist the President in all his task.
Professor
Sacred Heart University, Santurce Puerto Rico
01.2001 - 01.2003
- Instructed six graduate sections of Public Relations Writing course, teaching over 150 students
- Taught Introduction to Journalism course at the School of Communications
Communications Director
State Departament of Puerto Rico
01.2001 - 04.2002
- Assisted Secretary of the State in agency plans and communications with media
- Supervised the communications staff and employees with an annual budget of one million dollars.
- Led a team of seven communications professionals in the public agency
News Reporter (1993 – 2000) Chief of Information (1990 -1992) Producer (1987-1989)
WAPA TV, Channel 4
06.1987 - 01.2001
- Represented the station by covering daily newsworthy topics while maintaining an unbiased, updated perspective of the latest local and international situations.
- Directly accountable for interviews, writing and reporting preparations, and presenting reports oncamera.
- Constant involvement with the cameramen and news analyst to report climate and other information in a manner in which the general public would enjoy and understand.
Education
Ph.D. - Philosophy and Letters, Women History and Gender
Centro de Estudios Avanzados de Puerto Rico y el Caribe
Masters in Business Administration (MBA) - undefined
Interamerican University of Puerto Rico
Bachelor of Arts - Communications
University of Sacred Heart
Skills
- Experienced at supervising and leading high-performance groups (70 employees)
- Efficient and effective management of a company’s budget ($2-3M annually) Internal and external crisis management
- Proficient at preparing proposals, presentations, and other corporate or government messages Host and Master of Ceremony at corporate, governmental and educational events Also create publicity and marketing campaigns
- Microsoft Office Suite (Word, Outlook, PowerPoint, Excel, and more)
- Social media strategy
- Crisis management
- Internal communications
- Multimedia storytelling
- Analytics tracking
- Marketing communications
- Photography
Affiliations
- Public Relations Society of America (PRSA)
- Puerto Rico Journalism Association
- Overseas Press Club
- Public Relations Association in Puerto Rico # 250
- American Marketing Association
- Asociación Radiodifusores de Puerto Rico
Certification
- Certified Business and Life Coach (2012)
- Seminar of Finance - Puerto Rico House of Commerce (2010)
- Total Quality Management - Inter American University of Puerto Rico (2005)
Timeline
Press and Communication Director
Central Administration, President Office UPR
10.2023 - Current
Project Manager in Communication
Central Administration, President Office UPR
05.2023 - Current
Professor
University of Puerto Rico, Rio Piedras Puerto Rico
08.2022 - Current
Assistant President
Caribbean University, Bayamón, Puerto Rico
06.2021 - Current
News Director and General Coordinator
Radio Universidad, University of Puerto Rico
02.2020 - 06.2021
News Anchor and Reporter
Notiseis 360, WIPR
01.2019 - Current
Quality Consultant
Department of the Treasury of Puerto Rico
05.2017 - 06.2019
Communications and Public Relations Specialist
PharMaCon – Health Public Relations and Marketing Agency
08.2016 - 01.2020
Public Relations, Communications, Promotion, and Marketing Executive Director
Interamerican University of Puerto Rico
04.2002 - 06.2014
Professor
Sacred Heart University, Santurce Puerto Rico
01.2001 - 01.2003
Communications Director
State Departament of Puerto Rico
01.2001 - 04.2002
News Reporter (1993 – 2000) Chief of Information (1990 -1992) Producer (1987-1989)
WAPA TV, Channel 4
06.1987 - 01.2001
Masters in Business Administration (MBA) - undefined
Interamerican University of Puerto Rico
Bachelor of Arts - Communications
University of Sacred Heart
Ph.D. - Philosophy and Letters, Women History and Gender
Centro de Estudios Avanzados de Puerto Rico y el Caribe
References
References available upon request.
Awards
Recipient of the 1998 “Premios CAM” by the Puerto Rican House of Representatives for the environmental report: “Salvando la Bahía de San Juan.”, Women 2011, Revista Imagen, Professional Mothers - Caribbean Business - May 2010, Executive Women - Caribbean Business – October 2002, Executive Women - Primera Hora and Vocero Newspapers – 2003, Best Human News Report: “Desahucio Familias Ponce”- Overseas Press Club -1998
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