Summary
Overview
Work History
Education
Skills
Timeline
Generic
Roselyn Santiago Reyes

Roselyn Santiago Reyes

Caguas,Puerto Rico

Summary

Strategic Account Executive with proven success increasing sales and revenue through developing loyal account relationships. Articulate communicator with exceptional negotiation skills. Known for understanding customer needs and delivering effective solutions. Focused Account Executive offering background in lead generation and resolving customer issues. Courteous and cordial with history increasing business opportunities through outstanding marketing initiatives, communication, and dedication to customer service. Highly motivated employee with desire to take on new challenges. Strong worth ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.

Overview

21
21
years of professional experience

Work History

Business Account Executive

Liberty Puerto Rico
San Juan
10.2023 - 02.2025

• Surpassed monthly sales quotas by offering Internet, Video, VoIP, and Mobile services to PYMES (SOHO).

• Prospected, cold-called, and conducted door-to-door visits, meticulously recording all interactions.

• Cultivated strong client relationships, ensuring high customer satisfaction and retention.

• Led the full sales cycle—from lead generation and product demos to contract processing and implementation.

• Represented the company at promotional and corporate events, strengthening brand presence and recognition.

• Resolved customer inquiries swiftly and effectively, maintaining a positive client experience.

Strategic Account Executive

Avon PR
Caguas, PR
03.2010 - 08.2023
  • Maintained updated knowledge of changing industry, standards and trends related to accounts
  • Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements
  • Identified customer needs by asking questions and advising on best solutions
  • Recruited, hired and trained new hires to optimize profitability
  • Reduced process lags by training employees on best practices and protocols
  • Prepared sales presentations or proposals to explain product specifications or applications
  • Attended various networking events to identify sales opportunities and build relationships
  • Used consultative sales strategies to effectively overcome client objections and maximize sales activity
  • Collaborated with sales team to collectively drive growth and market share

Office Administrator

Empresas Masso
Caguas, PR
12.2003 - 02.2010
  • Automated office operations, managing internal communications, correspondence, record tracking and data analysis
  • Supported senior leadership during executive decision-making process by generating daily reports to recommend corrective actions and improvements
  • Conducted staff performance evaluations to monitor progress and individual skills
  • Planned staff and training meetings and scheduled conference rooms
  • Recruited, trained and developed administrative team to support corporate growth and objectives
  • Answered phone calls and emails to provide information, resulting in effective business correspondence
  • Managed physical and digital files monitored spreadsheets and updated reports to coordinate project materials
  • Developed administrative processes to achieve organizational objectives and improve office efficiency

Education

Bachelor's - science with a concentration in Criminology

Universidad del Turabo
Gurabo

Skills

  • Service Coordination
  • Sales Strategies Implementation
  • Account Management
  • Customer Relationships
  • Interpersonal Skills
  • Business Growth Opportunities
  • Strong Presentation Skills
  • Sales Expertise
  • Sales Methodologies
  • Marketing Management
  • Account Planning
  • Staff Training and Motivation
  • Team Member Motivation
  • Effective Customer Upselling
  • Processing Payments
  • Building CredibilityCustomer Service Results Orientation Influence and Persuasion Negotiation Skills Time Management Business Insight

Timeline

Business Account Executive

Liberty Puerto Rico
10.2023 - 02.2025

Strategic Account Executive

Avon PR
03.2010 - 08.2023

Office Administrator

Empresas Masso
12.2003 - 02.2010

Bachelor's - science with a concentration in Criminology

Universidad del Turabo
Roselyn Santiago Reyes