Summary
Overview
Work History
Education
Skills
Timeline
SHAIMA CARDILLO

SHAIMA CARDILLO

Alexandria
You will never learn or grow if you don't venture outside of your comfort zone.

Summary

Shaima is a communications and change management professional who understands the challenges that businesses face in today's fast-paced world.

With over 15 years of experience in the field, Shaima has developed a reputation for her ability to think outside the box. She is not afraid to challenge conventional wisdom or take risks when it comes to finding innovative solutions that drive results. She has a knack for analyzing business needs and providing strategic solutions that bridge the gap between business and IT, resulting in increased efficiency and productivity.

But what really sets Shaima apart is her ability to connect with people on a personal level. She understands that communication is not just about delivering messages - it's about building relationships. That's why she takes the time to get to know her audience and understand their unique needs before developing customized solutions that drive results.

Armed with a Master of Professional Studies in Public Relations & Corporate Communications from Georgetown University and a Bachelor of Arts in Communication from George Mason University, she is ready to take on any challenges that come her way.

Overall, Shaima is an accomplished professional who brings a fresh perspective to every project she works on. Her ability to think creatively and take risks makes her an invaluable asset to any organization looking for a partner who truly understands their needs.

Overview

18
18
years of professional experience

Work History

Digital Adoption Specialist

National Cooperative Bank
10.2022 - 04.2023
  • Collaborated with stakeholders to gather feedback and insights, identifying areas for improvement and driving continuous enhancement of digital adoption strategies.
  • Created and implemented strategic communications plans across a portfolio of internal functions to enhance user engagement and satisfaction.
  • Developed stakeholder-specific training materials and led training sessions to facilitate understanding of new systems and tools.
  • Identified opportunities to optimize the utilization of existing systems, reducing costs by using the already-available unused modules.
  • Created strategic solutions roadmaps to enhance and optimize future IT decision-making, delivering tangible value to the organization.
  • Conducted extensive research and analysis to identify the key pain points, needs, and preferences of the bank's customers and employees regarding digital channels and services, using tools such as Microsoft 365 and project management software.
  • Provided ongoing support and guidance to users, troubleshooting issues, and addressing concerns to ensure smooth digital adoption and usage.
  • Act as a change agent, advocating for the importance of digital adoption and promoting a digital-first mindset across the organization.
  • Establish strong relationships with key stakeholders, fostering collaboration and alignment to drive successful digital adoption initiatives.

Change Management Specialist

National Cooperative Bank
12.2021 - 10.2022
  • Led and executed change management initiatives to drive successful adoption of organizational changes.
  • Developed and implemented change management strategies and plans to minimize resistance and maximize employee engagement.
  • Conducted thorough assessments of organizational readiness for change and provided recommendations for effective implementation.
  • Collaborated with cross-functional teams to develop and deliver change management training programs and resources
  • Facilitated workshops and training sessions to build change management capabilities within the organization.
  • Monitored and evaluated the effectiveness of change management strategies and made adjustments as needed.
  • Provided guidance and support to project teams in identifying and addressing change-related risks and challenges.
  • Communicated and promoted the benefits of change initiatives to stakeholders at all levels of the organization.
  • Stayed current on industry trends and emerging practices in change management and proactively applied them to enhance change efforts.
  • Crafted strategic communications in support of the change portfolio.
  • Analyzed data and produced visual communication collateral, such as infographics and reports.

Senior Consultant (Communications Specialist)

BRMi
06.2019 - 11.2021

Provided support for the Department of Homeland Security’s Office of the Chief Information Officer and the Secret Service’s Records Management Division.

Change Management, Training, and Stakeholder Engagement:

  • Developed internal and agency-wide communication strategies to ensure effective change management for newly implemented technology.
  • Created role-based training materials, coordinated training logistics, and supported training sessions.
  • Facilitated project meetings, stakeholder briefings, and executive briefings related to accomplishments, overall progress, and risks/issues.
  • Coordinated and implemented the first-ever Enterprise-wide annual conference on the newly implemented technology and related processes.
  • Organized quarterly stakeholder “Center of Excellence” meetings to communicate process changes, planned activities, and tool updates.

Strategy and Executive Counseling:

  • Developed internal communication strategies and programs to ensure effective employee communication and mission alignment.
  • Provided counsel to leadership on communication priorities and recommended forums to increase two-way dialogue.
  • Developed executive communications such as talking points, briefing materials, and staff meeting decks for consistent messaging and updates.

Employee Engagement and Internal Communication:

  • Designed and implemented new employee engagement activities – such as team-building events, internal newsletters, awards program, and happy hours – to improve communication and overall sense of team.
  • Developed internal and external newsletter articles, memos, and email announcements to ensure employees are kept apprised of updates/activities.
  • Implemented “Fireside Chat” event series, which brought in current and former leaders within the agency to discuss career paths and provide advice.
  • Developed and maintained a centralized communication hub on SharePoint.

Graphics and Assets Development:

  • Produced marketing and communications collateral, including toolkits, event invitations/programs, banner ads, fact sheets, and Welcome Packets.
  • Updated website content and graphics to highlight key activities/initiatives.

Marketing & Communications Senior Manager

Look Good Feel Better Foundation
03.2015 - 05.2019
  • Led the change management communication efforts for the organization’s shift from antiquated manual processes to a new electronic system.
  • Conceptualized, managed, and launched the “More than Makeup” campaign, which became the organization’s most successful user-generated social media campaign in its history.
  • Developed and executed strategic integrated marketing and communications campaigns for internal and external stakeholders.
  • Wrote and edited communications materials, such as press releases, talking points, internal stakeholder announcements, and newsletter content.
  • Managed, executed, and marketed a variety of events.
  • Oversaw website redesign and updated website content.
  • Produced and maintained relevant branding, content, and collateral.
  • Worked with vendors to produce videos and other content for events.
  • Collected, measured, and reported on campaign impact and results.

Communications Manager

American Gaming Association
10.2014 - 03.2015
  • Wrote and distributed communication materials, such as newsletters.
  • Managed website redesign and content updates.
  • Provided creative direction for video production and other marketing assets.

Communications Specialist

Tax Analysts
11.2012 - 10.2014
  • Organized, managed, and promoted at least four conferences a year
  • Drafted press releases, briefing documents, newsletters, and talking points
  • Recommended and developed a media kit and standard operating procedures.

Account Coordinator

O’Keeffe & Company
03.2012 - 11.2012
  • Wrote and distributed news releases, media pitches, and briefing books.
  • Updated social media platforms on behalf of clients.

Coordinator, Office of the President

Consumer Technology Association
10.2010 - 03.2012
  • Planned events with internal and external stakeholders
  • Prepared briefing materials for meetings and events
  • Managed communication between the Executive Office and other divisions.

Project Assistant

National Democratic Institute
08.2010 - 10.2010
  • Developed content, collected press clippings, and compiled media lists.

Communications Intern

Rape, Abuse, and Incest National Network
04.2010 - 08.2010
  • Developed communications material, edited website, and managed social.

Marketing Intern

Clear I.T
10.2009 - 12.2009
  • Developed and executed strategic plan, wrote blogs, and managed social.

Customer Service Representative

TD Bank
12.2006 - 09.2009
  • Spoke publicly at school functions to promote the company.
  • Organized corporate events at various businesses.
  • Protected confidential and highly sensitive client information.

Financial Service Representative

SunTrust Bank
11.2004 - 12.2006
  • Excelled as a teller and was promoted before trial period was over.
  • Met and exceeded sales goals every month.
  • Responsible for excess vault cash.

Education

Master of Professional Studies - Public Relations & Corporate Communications

Georgetown University

Bachelor of Arts - Communication (Public Relations)

George Mason University

Skills

  • Strategy & Campaign Development
  • Internal Communication & Employee Engagement
  • Executive Communication
  • Assets Design & Development
  • Event Planning & Execution
  • Website Management & Content Generation
  • Re-branding & Brand Strengthening
  • Microsoft 365
  • Adobe Systems Creative Cloud
  • Messaging and Speechwriting
  • Social Media Management
  • Employee Newsletters

Timeline

Digital Adoption Specialist - National Cooperative Bank
10.2022 - 04.2023
Change Management Specialist - National Cooperative Bank
12.2021 - 10.2022
Senior Consultant (Communications Specialist) - BRMi
06.2019 - 11.2021
Marketing & Communications Senior Manager - Look Good Feel Better Foundation
03.2015 - 05.2019
Communications Manager - American Gaming Association
10.2014 - 03.2015
Communications Specialist - Tax Analysts
11.2012 - 10.2014
Account Coordinator - O’Keeffe & Company
03.2012 - 11.2012
Coordinator, Office of the President - Consumer Technology Association
10.2010 - 03.2012
Project Assistant - National Democratic Institute
08.2010 - 10.2010
Communications Intern - Rape, Abuse, and Incest National Network
04.2010 - 08.2010
Marketing Intern - Clear I.T
10.2009 - 12.2009
Customer Service Representative - TD Bank
12.2006 - 09.2009
Financial Service Representative - SunTrust Bank
11.2004 - 12.2006
Georgetown University - Master of Professional Studies, Public Relations & Corporate Communications
George Mason University - Bachelor of Arts, Communication (Public Relations)
SHAIMA CARDILLO