Shanaiha Moreno Guzman

• Developed marketing content for magazines, website articles, promotional materials, advertisements, and content for social media.
• Analysis and reports of the results of online marketing campaigns and social networks.
• Trained employees and interns on content creation best practices.
• Created actionable plans to grow and maintain followers across Twitter, Facebook, Instagram, and TikTok.
• Identified target market and key segments through in-depth analysis of the markets, related trends and buyer persona.
• Oversaw the online presence of the company's brand to interact with users and strengthen customer relationships.
• Improved page content, keyword relevance and branding to achieve search engine optimization goals.
• Took minutes of administrative meetings and meetings with clients and prospective clients.
• Organized the CEO's agenda and meetings through Zoom and face-to-face
• Attended events and supervised content creation alongside the photographer/videographer.
• Monitor paid content on digital platforms and the approval of said budget with the client and the accounting and finance department.

• Content creation for social networks.
• Digital press monitoring
• Digital campaigns report