Viviana Bustillo
Summary
Bilingual advertising professional with over 14 years of experience in marketing and branding across diverse industries, including pharmaceuticals and consumer goods. Proven ability to lead successful campaigns that enhance brand image and connect with consumers through powerful insights. Strong in client relationship management, solving complex business challenges, and driving impactful marketing strategies. Passionate about promoting inclusivity and leveraging insights for innovative solutions.
Overview
11
11
years of professional experience
Work History
Account Director
Cien+
03.2021 - Current
- Acted as the primary point of contact for prevention vaccine, ensuring a consistent multicultural advertising focus.
- Collaborated closely with the client to identify and address complex business challenges, driving strategies to enhance the brand's nationwide market penetration.
- Developed targeted marketing initiatives aimed at multicultural communities, effectively addressing health disparities and promoting equitable access to vaccination.
- Fostered strong relationships with key stakeholders to align on goals and execute impactful campaigns that resonate with diverse audiences.
- Directed and mentored a team of 2 Account Supervisors and 2 Project Managers, ensuring adherence to daily processes and optimizing workflow.
Director of Account Services
Sajo//Mccann
03.2019 - 03.2021
- Led a team of 10 professionals, including Account Directors and Account Executives, overseeing an Experiential Department and managing 15 brands across various agency functions.
- Handled agency and production billings, quarterly reports, and biannual forecasts, overseeing over $10 million in recurring billings from brands such as L'Oréal, AT&T, and Chick-fil-A.
- Successfully pitched and secured multiple new brands, generating over $1 million in billings within the first year. New business growth accounted for more than 25% of the agency's total billings.
- Implemented process enhancements across departments, boosting employee efficiency and creativity, which contributed to increased agency billings and creativity awards.
- Led the rapid digital transformation of operations during the pandemic, facilitating successful collaboration and minimizing stress for remote teams across the agency.
Account Supervisor
Alma| DDB
12.2015 - 03.2019
- Served as Account Supervisor for all Clorox brands, including Glad, Hidden Valley Ranch, Kingsford, and Pine-Sol, with a focus on Hispanic advertising.
- Led Hispanic-focused communications and collaborated with the general market agency to implement a total market strategy for all Clorox marketing efforts.
- Managed annual Statement of Work negotiations and oversaw Clorox’s production budget exceeding $5 million.
- Supervised a team of 2 direct reports and facilitated successful cross-office collaboration between Miami, San Francisco, and Chicago.
- Collaborated regularly clients to analyze IRI and market trends, identifying new business opportunities for key Hispanic-focused products at a national level.
Sr. Account Executive
Bakert St. Advertising
10.2013 - 12.2015
- Led client relationships for the San Francisco Giants (MLB) and Sun-Maid Raisins.
- Managed two playoff campaigns for the San Francisco Giants, and one championship celebration campaign coordinating brand and team activities throughout the San Francisco Bay Area.
- Played a pivotal role in the agency’s campaign development process, guiding initiatives from briefing to placement for various brands, including Honda and the Acura North Pacific Dealers Association.
Education
Master of Science - Masters in International Marketing
Hult International Business School
San Francisco Campus 07-2013
Bachelor of Science - Bachelors in Advertising Communications
Sacred Heart Univerity
Puerto Rico 01-2010
Skills
- Strategic development
- Advertising Strategies
- Business Development
- Account Management
- Team Leadership
- Relationship Building
- Interpersonal Skills
- Client Relationship Management
- Marketing Strategies
Languages
Spanish, English
Native language
Timeline
Account Director
Cien+
03.2021 - Current
Director of Account Services
Sajo//Mccann
03.2019 - 03.2021
Account Supervisor
Alma| DDB
12.2015 - 03.2019
Sr. Account Executive
Bakert St. Advertising
10.2013 - 12.2015
Master of Science - Masters in International Marketing
Hult International Business School
Bachelor of Science - Bachelors in Advertising Communications
Sacred Heart Univerity
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