WALESKA I RODRIGUEZ LIGHTBOURN
Isabela
Summary
Dynamic and results-driven sales professional with a solid foundation in Electrical Engineering and over 20 years of experience in territory sales, field marketing, and customer engagement within the tools and hardware industry. Expertise in combining technical knowledge with a strategic sales approach to deliver tailored solutions that meet diverse customer needs. Demonstrated success in expanding market share, managing key accounts, and spearheading training initiatives that enhance product adoption. Recognized for building strong client relationships, delivering high-impact presentations, and excelling in fast-paced, high-pressure environments. Bilingual and adaptable with a relentless focus on achieving results and fostering continuous improvement.
Overview
24
24
years of professional experience
Work History
Jobsite Solutions Territory Sales Representative
Milwaukee Tool
08.2021 - 05.2025
- Understand customers needs and provide them with the proper tool solutions for the applications
- Grew 30% in the Hand Tools and Accessories categories in the Puerto Rico Market
- Managed the #1 Solar company in PR, Windmar Home providing solutions fulfilling their everyday needs
- Provided trainings and events to enforce relationships and partnerships
- FL & PR
Field Sales and Marketing Representative
Techtronic Industries
09.2020 - 08.2021
- Maintain $3.2 million dollars in TTI business in one of the largest Home Depot stores in Tampa while growing the business by 24% year to date.
- Partner with The Home Depot Pro Desk and hold monthly events to keep loyal and new customers engaged, interested, and sold on our products.
- Update Key Decision Makers on weekly sales trends, merchandising ideas, customer service successes, and product knowledge to maintain a strong relationship.
- Assume a captainship role within my team by overseeing all team resources to create a more efficient team dynamic.
Event Marketing Specialist
Techtronic Industries
02.2020 - 08.2020
- Maintained one of the largest TTI stores in FL while increasing sales by 28% compared to previous year’s sales.
- Grew the Ryobi brand successfully by verbally selling product, demoing product, setting up daily sales tables within the stores, and building a strong partnership with The Home Depot
- Analyzed weekly sales numbers to not only identify additional opportunities for growth, but implement merchandisers to overdrive those opportunities
- Created multiple self-made merchandising successes in which one was shared nationally within our company.
- Recipient of Circle of Excellence Award in 2021.
Quality Auditor
Plastipak Packaging
05.2016 - 11.2019
- Observed all local and company safety policies and procedures as well as overall
- Coordinated with other quality, conversion and logistics personnel other tasks as required
- Ran multiple tests to ensure the quality of the products was to standard
- Maintained all lab logs and daily reports to help management highlight shift issues and actions taken
Sales Associate Contractors Department
Home Depot
11.2001 - 05.2016
- Engaged daily customers daily to determine their needs and solutions
- Overdrove sales by adding on complementary accessories in a bid to meet sales goals
- Observed and actively asked questions to understand the customers trades
- Coordinated deliveries to be made efficiently and ensure that proper follow up was maintained
- Proactively handled complaints and suggestions to ensure repeat business through customer satisfaction
- 4-time award winner for making $1M in sales before the year end
Customer Service Representative
Atento Puerto Rico
02.2008 - 08.2010
- Worked for Movistar, Health Insurances and T-Mobile.
- Resolved customer inquiries through effective communication and problem-solving techniques.
- Managed high-volume calls, ensuring timely responses and exceptional service quality.
- Maintained accurate records of customer interactions in CRM systems for improved follow-up services.
- Handled escalated calls efficiently, finding satisfactory resolutions for both customers and the company alike.
- Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
- Enhanced customer satisfaction by promptly addressing concerns and providing accurate information.
Education
Bachelor of Arts - Electric Engineering
Universidad Del Turabo
Caguas, PRSkills
- Bilingual communication in English and Spanish
- Adaptable learner and team player
- Excels in high-pressure environments
- Detail-oriented professional
- Client engagement strategies
- Attention to details
- Team leadership
Timeline
Jobsite Solutions Territory Sales Representative
Milwaukee Tool
08.2021 - 05.2025
Field Sales and Marketing Representative
Techtronic Industries
09.2020 - 08.2021
Event Marketing Specialist
Techtronic Industries
02.2020 - 08.2020
Quality Auditor
Plastipak Packaging
05.2016 - 11.2019
Customer Service Representative
Atento Puerto Rico
02.2008 - 08.2010
Sales Associate Contractors Department
Home Depot
11.2001 - 05.2016
Bachelor of Arts - Electric Engineering
Universidad Del Turabo