William Rodríguez
Sales & Technology Solutions Professional
San Juan
Summary
With over 10 years of experience in B2B consultative sales, I specialize in helping organizations drive digital transformation and operational efficiency through tailored solutions. Proven success building sales departments from the ground up, managing strategic accounts, and consistently exceeding performance goals. Currently leading consultative sales for cloud-based HCM and compliance solutions in highly regulated markets.
Overview
12
12
years of professional experience
3
3
years of post-secondary education
2
2
Languages
Work History
District Manager
ADP
01.2023 - Current
- Lead consultative B2B sales of ADP Workforce Now to mid-sized businesses.
- Manage full sales cycle and collaborate with C-level stakeholders.
- Deliver consistent quota attainment and guide seamless onboarding.
- Cultivated productive relationships with internal stakeholders across departments to facilitate collaboration on joint initiatives.
- Negotiated favorable contract terms for both clients and the company, fostering mutually beneficial partnerships.
- Implemented effective communication channels to keep clients informed of relevant industry trends and company offerings.
Sales Events Manager / Retail Sales Manager
AT&T / Liberty
11.2013 - 01.2023
- Opened largest AT&T store in PR and drove YoY revenue growth.
- Managed key product launches and team training programs.
- Increased client satisfaction by delivering tailored events that met their unique objectives and preferences.
- Analyzed sales data and trends to identify areas for improvement in both individual and team performance, leading to increased revenue.
- Evaluated employee performance regularly, conducting annual reviews and providing constructive feedback to encourage growth and improvement.
- Implemented targeted marketing campaigns that drove traffic into the store, increasing overall footfall and conversion rates.
- Recruited, hired and trained associates to develop into productive team members with excellent product knowledge.
Education
Some College (No Degree) - Marketing
University of Pennsylvania
Pennsylvania 01.2025 - Current
Bachelor - Business Administration
Suatema Universitario Ana G Mendez
Puerto Rico 01.2008 - 08.2010
Skills
- SaaS / Cloud Sales Strategy
- C-Level Consultative Selling
- Forecasting & CRM Pipeline Management
- Team Leadership & Sales Enablement
- GTM Planning & Market Expansion
- Contract Negotiation & Customer Success
Timeline
Some College (No Degree) - Marketing
University of Pennsylvania
01.2025 - Current
District Manager
ADP
01.2023 - Current
Sales Events Manager / Retail Sales Manager
AT&T / Liberty
11.2013 - 01.2023
Bachelor - Business Administration
Suatema Universitario Ana G Mendez
01.2008 - 08.2010
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