X I A R A J. P A L E R M O
Digital Marketing Specialist
San Juan
Summary
Knowledgeable Digital Marketing Professional with strategic approach to creating and enhancing brand identities. Successfully contributed to brand growth through impactful campaigns and creative initiatives. Demonstrated skill in market analysis and brand positioning to achieve business objectives.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Social Media Brand Specialist
BOLD
09.2021 - 10.2025
- Executed data-driven social media strategies that increased engagement, brand awareness, and ROI.
- Planned and managed multi-brand content calendars aligned with marketing priorities and growth goals.
- Analyzed market trends, performance metrics, and KPIs to optimize campaigns and content strategy.
- Collaborated with cross-functional teams to deliver cohesive, multi-channel marketing initiatives.
- Managed daily social media operations, community engagement, and audience growth.
- Designed creative assets and produced video content for multiple platforms, ensuring timely, high-quality delivery.
Digital Marketing Specialist
Perfect Storm Agency
03.2021 - 09.2021
- Drove data-driven social media strategies to boost engagement, brand awareness, and ROI.
- Managed multi-brand content calendars and daily social operations, supporting audience growth and community engagement.
- Analyzed performance metrics and market trends to optimize campaigns and content strategy.
- Collaborated cross-functionally to deliver cohesive, multi-channel marketing initiatives.
- Created high-quality creative assets and video content for multiple platforms.
Media Buyer
Arroba, Grupo Mamery
01.2019 - 02.2021
- Began managing approximately 14 accounts including El Meson Sandwiches, Triangle Dealerships, and Lexus Puerto Rico among others as a Social Media Associate and moved on to managing Twins Pharmacy, Herrero Graphic Printing, and Hospital Veterinario El Señorial accounts as an Account Executive.
- Promoted to media buyer and managed more than 75 monthly purchases for accounts as a Media Buyer as well as wrote analysis reports once a month.
- Used facebook business manager, Instagram business app,
Twitter Ads platforms on a daily basis as well as Google AdWords and Youtube Ads to promote. - Monitored industry trends to inform strategy adjustments and maintain competitive advantage.
- Analyzed campaign performance data to optimize media spend and improve ROI.
- Developed and executed targeted media buying strategies across multiple platforms.
Social Media & Community Management
WAW Digital Marketing
02.2018 - 01.2019
- Managed 11 social media accounts such as El churry, Plavica, Dra. Sigrid Mojica and Plastic Surgeon Cañizares, others were an inclusion of restaurants, cosmetics, and technology as well as set monthly strategy and key goals for each account.
- Created campaigns with different objectives on Facebook, Instagram, Twitter, and Google AdWords.
- Consulted on the creative direction at photo/video shoots for clients and wrote analysis reports for the accounts.
- Increased customer engagement through the creation of compelling social media content.
Education
Bachelor - Advertising, Marketing
University of Sacred Heart
San Juan 01.2018
High School Diploma -
Inés María Mendoza, Cabo Rojo
01.2013
Skills
- Customer service
- Content creation expertise
- Content strategy
- Canva design
- Analytics
- Problem Solving
- Creative
- Organized
- Reliable
- Copywriting
Certification
- Digital marketing Professional, AMA Professional certified Marketer PCM in Digital Marketing, Digital Marketing Institute - March 2022
Languages
English
Full Professional
Spanish
Native or Bilingual
Timeline
Social Media Brand Specialist
BOLD
09.2021 - 10.2025
Digital Marketing Specialist
Perfect Storm Agency
03.2021 - 09.2021
Media Buyer
Arroba, Grupo Mamery
01.2019 - 02.2021
Social Media & Community Management
WAW Digital Marketing
02.2018 - 01.2019
Bachelor - Advertising, Marketing
University of Sacred Heart
High School Diploma -
Inés María Mendoza, Cabo Rojo